At BA Commerce, I work on growth strategy and analytics for a DTC women's apparel brand across Canadian and US markets on Shopify. I rebuilt the revenue and growth forecast for the remainder of 2026 and helped shape actions to close the gap to plan.
I run paid media against contribution-margin models, setting acquisition ceilings and efficiency targets to keep first-purchase contribution positive while monitoring LTV:CAC. I also modeled promotional offers against 12 months of order-level data to set contribution-based guardrails.
As an Independent Contractor — Senior Media Buyer, I scaled monthly paid media budgets from $180K to $700K–$1M over 12 months. I led the company's first $1M-revenue live challenge campaign, delivering 4× ROI.
Earlier, I managed agency acquisition campaigns, client accounts, and performance reporting across paid channels. At Optimized Webmedia Marketing, I developed SEO and SEM strategy, ran A/B tests, and built and tested landing pages.
