Open to opportunities

Maxim Luchitsky

@maximluchitsky

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I build profitable growth systems across performance marketing, affiliate, SEO, and SaaS.

Albania

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What I'm looking for

I'm looking for a remote growth or marketing leadership role where I can own acquisition, unit economics, retention, and analytics across SaaS, performance, or affiliate-led businesses.

I'm running marketing for CIPIAI, a Hong Kong-registered CPA network in VPN, mobile, browser extensions, and software. I built its analytics and planning layer solo with Claude agents and Python, shifted planning toward margin and risk reduction, and improved publisher activation economics.

Previously, I grew UserX organic traffic 730% and organic leads 4x, doubled inbound leads at Revvy, and cut Samokat's cost per lead by 15% while lifting vacancy fill rates from 20% to 50%. Across SaaS, affiliate, q-commerce, Web3, and recruitment, I connect acquisition, unit economics, retention, attribution, and demand generation into measurable growth systems.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing

Current

CIPIAI (Bisdev Solutions Limited)

Jan 2025 - Present (1 year 7 months)

Leading marketing for a performance CPA network in tech verticals, owning acquisition, unit economics, retention, and analytics. Built the entire analytics and planning layer using Claude agents and Python, and reframed quarterly objectives to de-risk revenue concentration.

Head of Marketing

UserX

Aug 2023 - Jan 2025 (1 year 5 months)

Grew organic traffic by 730% and organic leads 4x by rebuilding the SEO and content programme from scratch. Relaunched LinkedIn and YouTube as demand channels and introduced AI tooling into the content pipeline.

SEO Content Strategy Organic Growth LinkedIn marketing YouTube Marketing AI Tools B2B SaaS Product Analytics Demand Generation Webflow SEMrush GA4

Marketing Consultant

White Label Developers

May 2022 - Jan 2025 (2 years 8 months)

Built and owned the content and SEO strategy for the white-label development line, driving execution against a top-3 US ranking target. Designed SEO and paid-traffic strategy for a new web3 startup-accelerator business line.

SEO Content Strategy Web3 Blockchain Paid Traffic B2B Marketing Consulting

Head of Marketing

Revvy

Sep 2022 - May 2023 (8 months)

Doubled inbound leads and lifted site conversion by 1.5 percentage points through a lead-gen-focused content strategy. Launched the partner and affiliate programme from zero and cut cost per lead.

Content Strategy Lead Generation Affiliate Marketing Partner Programs Analytics Website Redesign Brand Identity

Lead, HR Marketing Team

Samokat (Umnoe Prostranstvo LLC)

Jun 2021 - Jun 2022 (1 year)

Cut cost per lead by 15% and raised vacancy fill rate from 20% to 50% through paid acquisition. Managed CPA network partners and implemented end-to-end analytics and automated loyalty-programme workflows.

Paid Acquisition Meta Ads VK Ads Instagram Ads Recruitment Marketing HR Marketing Analytics Loyalty Programs Automation

HR Marketing Manager

Taxovichkof

Sep 2019 - Mar 2021 (1 year 6 months)

Ran driver acquisition campaigns across Russia, Kazakhstan and Thailand. Designed loyalty and gamification programmes that raised driver satisfaction and retention, and added SMM and out-of-home to the acquisition mix.

Driver Acquisition Performance Marketing Loyalty Programs Gamification SMM Out of Home Advertising Campaign Management

Senior Marketing and PR Specialist

E3 Group

Feb 2017 - Jul 2019 (2 years 5 months)

Built marketing strategies for five distinct business lines, including UAE property investment, commercial real estate and two residential developments. Ran paid social acquisition, client events and industry exhibitions, and implemented end-to-end analytics.

Marketing Strategy PR Paid Social Event Marketing Real Estate Analytics B2B Marketing