ШАМА User

I’m a Growth & Product Marketing Specialist with 3+ years of experience building acquisition and lifecycle marketing programs for construction and commercial real estate businesses. I combine audience research, positioning, offer development and funnel optimization with AI as a practical tool for research, content, creative production and selected workflow automation.

At Brix (Digital Marketer | Remote), I built a lead generation and partner marketing system for a construction-sector intermediary, coordinating team execution across client and partner touchpoints. I increased ad response conversion from 4% to 23% by testing value propositions and using AI-assisted creative production, and raised lead-to-sale conversion from 7% to 19% by redesigning the nurture funnel and automating follow-up sequences. I also onboarded 34+ partners and structured lead handoffs, using ChatGPT, Claude and Midjourney for audience analysis, campaign assets and sales scripts, with recurring workflows supported by Make and n8n.

Previously at JSC Dagsnab (Project Marketing Specialist), I led marketing for a shopping center with a focus on tenant acquisition, commercial operations and marketing team coordination, attracting 20+ tenants across restaurants, coffee shops, fitness, coworking and retail boutiques. I built the team-to-tenant operating process from scratch—covering documentation, controls and communications—while preparing commercial proposals and lease agreements and managing delivery against department plans, always keeping strategy, messaging and performance optimization at the center through AI-enabled marketing and automation with n8n and Make.