Anton Korotkov

Developed and scaled integrated marketing and digital strategy for a global e-commerce and D2C gifting platform across B2B (40%) and B2C (60%). Built data-driven growth and experimentation using ROAS/ROMI/LTV-CAC/NPS (50+ growth hypotheses), optimized acquisition via CPA network scaling, and launched/co-optimized a new website and mobile apps to improve conversion while leading a team of up to 15

Led integrated marketing strategy for a multi-location hospitality brand across 5 UAE outlets, rebuilding SMM and content with a performance-driven approach. Directed PR placements and influencer partnerships across MENA and aligned campaigns with revenue targets, including F1 Race Weekend Abu Dhabi activations and seasonal promotions.

Implemented end-to-end analytics and call tracking for full ROMI visibility and channel attribution, and launched new acquisition channels (targeted social ads and a CPA network) to diversify traffic sources. Deployed AI-powered call transcription to optimize sales scripts and improved performance through market entry planning for Kazakhstan, RFM-based CRM restructuring, and online-to-offline funn

Restructured the marketing organization and reporting into performance-managed B2C and B2B funnels with clear accountability, eliminating critical process gaps. Relaunched the B2B channel, launched influencer marketing with ROI tracking, and introduced loyalty and automated dashboards, improving Average ROMI from 110% to 150% while eliminating staff turnover.

Restructured the B2C/B2B marketing organization and implemented end-to-end performance analytics with automated Power BI reporting for real-time visibility. Launched a new guided tour product vertical and built a CPA channel from zero while optimizing PPC and conversion bottlenecks, driving Revenue +75%, Email +110%, PPC +60%, Average ROMI +200%, Customer base +30%, Average ticket $300→$500, and s

Managed four luxury fashion e-commerce stores, overseeing omnichannel marketing, product strategy, and performance growth. Led email CRM optimization (segmentation, A/B testing, personalized flows) and CRO for new website development, managed PPC via Yandex Direct and Google Ads, and built KPI-based performance frameworks for a team.

Owned end-to-end marketing for an eco spa resort covering spa, restaurant, hotel, and outdoor recreation business units. Built seasonal/thematic campaigns, loyalty programs, and B2B corporate packages while aligning SEO, PPC, and SMM, and improved guest repeat rate through email and messenger retention and ROMI/LTV/DRR performance tracking.

Built and executed full marketing strategy across park divisions (SPA, restaurants, hotel, camping, bar, and events), managing budgets and performance via ROMI, LTV, ROAS, and CAC. Led high-profile artist collaboration campaigns with social reach of 1M+, supported a new Russian-cuisine restaurant opening (market analysis, branding, launch event, post-launch analytics), and managed SMM, landing pag

Completed training/course in AI in Marketing & Sales provided by Ruslan Gamzatov.

Completed Influencer Marketing 2025 training organized by Lamoda (with Nadezhda Zaitseva).

Completed Advanced Google Analytics for Business training from I-Media.

Earned a Bachelor's Degree in Marketing from National Business Institute in Moscow.

Completed a Specialist program in Computer Typography & Polygraphy at Polygraphic College in Moscow.