Open to opportunities

Matti Kaye Sorensen

@mattikayesorensen

Message

Product Manager with expertise in functional problem-solving and leadership.

United States

Message

What I'm looking for

I am seeking a role that fosters innovation, collaboration, and growth opportunities.

I am a Product Management professional with a strong track record in functional problem-solving and driving business success. My experience spans over a decade, where I have honed my skills in managing projects, collaborating with cross-functional teams, and enhancing user experiences. At Ancestry, I led the AdTech/MarTech product management efforts, successfully deprecating and replacing centralized systems to reduce costs and improve developer efficiency.

Throughout my career, I have been recognized for my quick-thinking and efficient problem-solving abilities. My role as an Adobe Analytics Specialist allowed me to improve user experience by 17% year-over-year, showcasing my commitment to delivering exceptional support and training. I thrive in dynamic environments and am passionate about mentoring others, as evidenced by my development of training programs and mentorship initiatives that have significantly reduced onboarding times and improved team performance.

Experience

Work history, roles, and key accomplishments

Product Manager - AdTech/MarTech

Ancestry

Jan 2021 - Dec 2024 (3 years 11 months)

Led and managed projects and roadmaps, collaborating effectively with cross-functional teams to meet changing business needs. Successfully deprecated and replaced two centralized systems, significantly decreasing costs and improving developer efficiency.

Product Management Agile Methodology Project Roadmapping System Deprecation

Adobe Analytics Specialist

Ancestry

Jan 2017 - Dec 2021 (4 years 11 months)

Enabled users and stakeholders across analytics tools, providing exceptional support and training to improve user experience. Developed a comprehensive training program for novice and intermediate users, decreasing time to insight through skilled administration of web analytics platforms.

Adobe Analytics Web Analytics User Experience Training Development System Administration Data Analysis

Lead Technical Support Engineer

Adobe Systems

Jan 2015 - Dec 2017 (2 years 11 months)

Identified support needs and enabled Digital Marketing support agents in case management and knowledge development. Developed a mentorship program in partnership with global teams, reducing the global backlog by 50%.

Technical Support Mentorship Global Team Collaboration Digital Marketing

Analytics Reporting Specialist

Adobe Systems

Jan 2015 - Dec 2015 (11 months)

Managed issues for expedient and prompt resolution within Adobe Marketing Cloud products. Authored documentation for internal and external knowledge transfer, and trained and mentored new hires to decrease onboarding time requirements.

Documentation New Hire Onboarding Adobe Marketing Cloud Mentorship

Technical Support Consultant – Target

Adobe Systems

Jan 2013 - Dec 2015 (2 years 11 months)

Provided implementation and reporting support to ensure customer success within the Adobe Target suite of tools. Identified as a top performer, achieving a customer satisfaction score in the Top 5%.

Technical Support Implementation Support Reporting Customer Success Adobe Target Customer Satisfaction Performance Analysis

Strategic Account Specialist

Adobe Systems

Jan 2012 - Dec 2013 (1 year 11 months)

Optimized implementation and reporting for Adobe’s strategic accounts around identified KPIs and KBRs. Successfully instrumented retention of the 60 highest revenue customer accounts, mediating coordination with engineering, account management, and consulting resources.

Strategic Account Management KPIs Customer Retention Account Management Consulting

Technical Support Specialist

Adobe Systems

Jan 2010 - Dec 2012 (2 years 11 months)

Supported implementation, maintenance, and reporting for SiteCatalyst, SearchCenter, Test&Target, and Discover. Recognized as a consistent top-performer, with notable honors for high incident closure rates and customer satisfaction.

Technical Support Implementation Maintenance Reporting SearchCenter Test&Target Customer Satisfaction

Account Administrator; Technical Support Analyst

LDS Church Global Service Center

Administered accounts and provided technical support to users at the LDS Church Global Service Center. Ensured efficient service delivery and resolved technical issues for various stakeholders.

Technical Support Customer Service Problem Solving User Support Service Delivery