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Edward Callender

@edwardcallender

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Technical product manager specializing in user behavior analytics, SaaS, and full-stack integration.

United States

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What I'm looking for

I seek a senior technical/product role where I can lead analytics design and implementation, collaborate with product and engineering, and drive data-informed personalization and business impact.

I am a technical consulting professional who designs, architects, and implements SaaS software and user behavior analytics solutions for partners and customers, serving as a strategic, client-facing advisor across business and technical stakeholders. I have led analytics implementations using Adobe Experience Platform, Tealium iQ, and related toolchains, delivering solutions for desktop, mobile, and native apps while driving personalization and data-driven optimization.

Throughout my career I have managed complex projects and small technical teams, built integrations and custom extensions (JavaScript, Python, PHP), and supported marketing and product initiatives across finance, media, retail personalization, and entertainment. My work emphasizes analytics design, technical specifications for engineering teams, and translating data into business insights and ROI.

Experience

Work history, roles, and key accomplishments

Current

User Behavior Technical Product Manager

Current

Jp Morgan Chase

Jul 2023 - Present (2 years 7 months)

Designed and implemented Adobe Analytics solutions within Adobe Experience Platform for a new digital business-banking application, delivering desktop (custom JS) and native mobile (AEP SDK) instrumentation and exposing insights via Adobe Workspace and Tableau to drive personalization and optimization.

Adobe Analytics JavaScript Tableau Technical Leadership

Digital Analytics Lead

First Republic Bank

Feb 2019 - Jun 2023 (4 years 4 months)

Led a small team implementing user-behavior analytics across digital properties using Tealium iQ and Adobe Analytics, developed custom Tealium extensions to automate data collection, and supported marketing integrations and a CDP deployment with Tealium AudienceStream.

Tealium Adobe Analytics JavaScript Adobe Target Branch

Senior Tracking Engineer

CBS Interactive

Jan 2017 - Jan 2019 (2 years)

Designed, audited, and operationalized cross-platform analytics implementations (Omniture, Comscore, Nielsen) for web, mobile, and OTT, and developed JavaScript debugging tools and Tealium helper functions to improve tracking accuracy and insights.

JavaScript Tealium Omniture Comscore

Independent Consultant

May 2016 - Dec 2016 (7 months)

Provided consulting for RichRelevance and other clients on sales demos, technical training, APAC deployments, and built a personalized content solution for Capital One 360 cafes using modern web stacks.

AngularJS Express Docker AWS Technical Consulting

Senior Client Solutions Engineer

RichRelevance

Oct 2010 - Apr 2016 (5 years 6 months)

Designed and implemented omnichannel personalization solutions, built demo and validation tooling (Python, Magento), managed complex client projects, and later led partner enablement with training, processes, and prototype integrations.

HTML CSS JavaScript Python PHP Solution Architecture Partner Enablement

Senior Web Developer / UI Team Lead

Live Nation Entertainment

Apr 2006 - Jun 2010 (4 years 2 months)

Led development and re-architecture of livenation.com on a custom LAMP stack using Zend/MVC and XSLT, implemented internationalization and Omniture analytics, contributing to peak monthly traffic >60M and yearly ticket sales >10M.