Open to opportunities

Meade Peters

@meadepeters

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People-first Product Manager and Scrum Master passionate about user-focused solutions.

United States

Message

What I'm looking for

I seek a collaborative environment where I can lead teams, drive product innovation, and foster Agile practices for continuous improvement.

As a dedicated Product Manager and Certified Scrum Master, I excel at fostering empowered teams and delivering user-focused solutions. My career has been built on the foundation of collaboration, iteration, and trust, which I believe are essential for unlocking exceptional product delivery. I have a proven track record of launching innovative features and enhancing product capabilities through strategic planning and stakeholder engagement.

Throughout my tenure at Listrak, I have successfully led multiple teams in adopting Agile methodologies, significantly improving delivery cadence and predictability. My experience includes authoring over 200 Behavior-Driven Development stories, coaching teams to achieve high performance, and automating reporting processes to enhance operational efficiency. I am passionate about mentoring others and continuously improving Agile practices within organizations.

Experience

Work history, roles, and key accomplishments

Current

Product Manager

Current

Listrak, Inc.

Jan 2024 - Present (1 year 5 months)

Launched 4 net-new features including identity resolution, delivery pipeline enhancements, customer activity profiles, and advanced audience segmentation capabilities using predictive analytics. Reduced audience generation latency ~50% by redesigning the cross-channel delivery pipeline.

Predictive Analytics Stakeholder Management Hypothesis Testing

Product Owner

Listrak, Inc.

Jan 2023 - Present (2 years 5 months)

Authored 200+ Behavior-Driven Development (BDD) stories to ensure features aligned with end-user intent, increasing sprint predictability by ~16%. Championed Minimum Viable Product (MVP) delivery mindset by creating Agile release plans focused on early value delivery.

Behavior Driven Development Agile Methodologies Sprint Planning

Scrum Master

Listrak, Inc.

Jan 2020 - Present (5 years 5 months)

Stabilized two teams’ delivery cadence by decreasing mid-sprint scope churn by 65% while raising story point commit-to-complete ratio by 30%. Coached 5 teams over the course of 75 sprints to an organization-wide 0.94 Story Point / 1.06 story-count commit ratio, providing leadership with a predictable release calendar.

Scrum Relative Sizing Jira Power BI

Product Development Manager

Listrak, Inc.

Jan 2017 - Present (8 years 5 months)

Managed and coached 2 software development teams delivering retail marketing solutions; launched Listrak’s Growth Accelerator Program (GXP) MVP. Led adoption of Scrum as an Agile framework and embedded capacity-planning playbook.

Scrum Agile Framework Capacity Planning Mentorship Software Development

Manager of Technical Project Management

Listrak, Inc.

Jan 2015 - Present (10 years 5 months)

Led a team of 6 Technical Project Managers (TPMs) overseeing 120+ active projects. Guided TPMs in integrating marketing strategy with digital solutions to support customer growth.

Project Management Team Leadership Marketing Strategy

Technical Project Manager

Listrak, Inc.

Jun 2013 - Present (12 years)

Implemented proprietary software in collaboration with client software development teams to capture user behavior data for targeted marketing campaigns. Delivered data-driven recommendations to optimize campaign strategies based on customer insights and engagement trends.

Software Implementation Marketing Campaigns Data Analysis Campaign Optimization

Account Manager | Associate Account Manager | Project Manager

Godfrey Advertising

Jun 2008 - Present (17 years)

Directed digital marketing initiatives and mobile app development for high-profile clients. Coordinated cross-functional marketing efforts for multimillion-dollar Heating, Ventilation and Air Conditioning accounts.

Digital Marketing Mobile App Development Account Management Project Management

Lead Coordinator

EverRad, LLC

Sep 2007 - Present (17 years 9 months)

Coordinated medical licensure and credentialing for a teleradiology startup.

Coordination Credentialing Administrative Support

Account Services Coordinator

Clipper Magazine, Inc.

Sep 2005 - Present (19 years 9 months)

Provided administrative and account support for regional advertising clients.

Administrative Support Advertising Data Entry

Education

Degrees, certifications, and relevant coursework

Millersville University of Pennsylvania

Bachelor of Science, Business Administration

Completed a Bachelor of Science in Business Administration with a concentration in Management. The curriculum focused on core business principles, including organizational behavior, strategic planning, and leadership, preparing for various management roles.