Ariadna Rivero

Led complex, multi-hub HubSpot CRM implementations, designing solutions for feature parity and business alignment. Conducted in-depth analysis of client processes, identifying bottlenecks and deploying data-driven strategies for process optimization and cost management. Integrated third-party applications and APIs with HubSpot to extend functionality and create seamless data flows.

Spearheaded multiple enterprise CRM implementations, leading a team of 10 HubSpot Solutions Specialists and Project Managers. Developed scalable, data-driven processes to streamline project delivery, achieving a 20% boost in client satisfaction. Mentored junior consultants, providing technical oversight and coaching to drive performance and continuous improvement.

Defined technical requirements, built advanced HubSpot workflows, and optimized CRM data models for enterprise clients. Conducted complex audits of existing HubSpot implementations, delivering actionable insights and technical roadmaps for continuous improvement. Led data migration projects, ensuring data integrity and alignment with customized CRM architecture.

Led end-to-end implementation and administration of HubSpot CRM, driving measurable improvements in sales productivity and pipeline performance. Architected sales processes, performance scorecards, and dashboards to enhance data visibility and revenue forecasting. Served as the technical lead for system integrations and data migration efforts, ensuring smooth transitions and minimal business disru

Managed HubSpot and Salesforce integrations, maintaining clean data flows and feature parity across platforms. Collaborated with cross-functional teams to build automated customer engagement workflows and ABM campaigns. Provided technical leadership on customer lifecycle program design, driving targeted engagement and maximizing customer value.

Established a robust online sales infrastructure, integrating CRM and e-commerce tools for data-driven decision-making. Implemented advanced analytics to measure performance, identify growth opportunities, and drive process optimization. Established and maintained strategic partnerships with key online retailers and marketplaces, increasing product visibility and expanding the customer base.

Completed a Master of Business Administration with a focus on Marketing Channel Strategy. Gained expertise in developing and implementing effective marketing strategies across various channels.

Activities and societies: 120 hours

Undertook postgraduate studies focusing on Mexican Culture. Explored various aspects of Mexican history, society, and arts.

Earned a Bachelor of Arts degree in Art History. Developed a comprehensive understanding of art movements, theories, and historical contexts.