Matthew February
@matthewfebruary
I build B2B prospecting pipelines and market intelligence that convert high-value commercial opportunities.
South AfricaWhat I'm looking for
At Terroir Creative, I founded and run a lead generation and sales intelligence consultancy, researching prospects and building B2B pipelines across architecture, IT, solar energy, retail, furniture, and décor.
I've compiled decision-ready intelligence on more than 160 companies and built a proprietary research process using Perplexity, ChatGPT, LinkedIn, Google Search, and industry publications. For Jane Franco Atelier, I delivered lead generation and social media marketing that increased impressions by 166% in two weeks.
My sales foundation includes more than R10 million in sales at Yuppiechef, where I earned Sales Assistant of the Year in 2024. I combine customer-led selling, CRM management, marketing strategy, and hands-on retail leadership to turn research into commercial results.
Experience
Work history, roles, and key accomplishments
Founder & Lead Generation Consultant
Terroir Creative
Mar 2026 - Present (8 months)
Founded and operate an independent sales intelligence and lead generation consultancy, delivering market research and B2B prospecting services across multiple sectors. Built a proprietary research methodology combining AI tools with manual data gathering to produce decision-ready market intelligence.
Marketing & Sales Coordinator
Louw Roets Functional Art Studio
Jan 2026 - Mar 2026 (2 months)
Developed and executed a comprehensive B2B prospecting strategy targeting boutique hotels, guest houses, interior designers, architects, and corporate offices. Built and managed a qualified prospect database of 175+ contacts and created tailored first-contact email templates for five distinct client segments.
Sales Consultant
Cielo
Oct 2025 - Jan 2026 (3 months)
Assisted customers in selecting furniture and décor items, providing expert product knowledge and personalised recommendations. Drove consistent sales conversions and maintained high standards of customer service.
Senior Sales Assistant
Yuppiechef
Jun 2024 - Jun 2025 (1 year)
Drove over R10 million in sales, consistently surpassing individual and team targets through effective customer engagement and upselling. Led daily store operations, handled returns and after-sales support, and oversaw staff scheduling and stocktakes.
Junior Sales Assistant
Yuppiechef
Jul 2022 - May 2024 (1 year 10 months)
Played a key role in driving sales conversions and improving customer satisfaction. Assisted in stock management and sales floor organisation, and supported senior staff in daily operational tasks.
Education
Degrees, certifications, and relevant coursework
Boston City Campus
Bachelor of Commerce, Marketing Management
Completed a Bachelor of Commerce in Marketing Management, achieving 87% in Company Law and 90% in Industrial Psychology.
Stellenbosch High School
National Senior Certificate, General
Completed the National Senior Certificate (Matric) in 2015.
Tech stack
Software and tools used professionally
Availability
Location
South AfricaAuthorized to work in
Salary expectations
Job categories
Skills
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