Open to opportunities

Meagan Finucan

@meaganfinucan

Marketing executive driving digital growth and profitable customer acquisition for high-growth DTC and marketplace brands.

United States

Message

What I'm looking for

I seek a senior marketing leadership role where I can lead cross-functional teams, own P&L and media strategy, scale acquisition profitably, and drive measurable brand and revenue growth.

I am a marketing executive with 15+ years leading digital growth, brand strategy, and cross-functional teams for DTC, marketplace, and subscription businesses. I've overseen up to $70M budgets, led full rebrands, scaled acquisition channels, and turned unprofitable lines into profitable businesses while improving ROAS and LTV.

I build high-performing teams across performance, brand, Amazon, and analytics, implement disciplined media mix and creative testing frameworks, and partner with finance and data science to align forecasting and measurement. My work includes growing a DTC brand from $100M to $140M in two years and delivering substantial improvements in first-order profitability and contribution margins.

Experience

Work history, roles, and key accomplishments

Current

VP of Digital

Current

Fair Harbor

Jan 2025 - Present (1 year)

Directed full-funnel media and digital strategy and led a cross-functional marketing team through a full rebrand, delivering a 120% YoY improvement in first-order profitability by restructuring media mix and enforcing disciplined budget allocation.

Full Funnel Marketing Team Leadership Performance Marketing Affiliate Marketing Influencer Marketing

Current

Founder / Fractional CMO

Current

Fin Growth Lab

Jan 2024 - Present (2 years)

Launched a strategic marketing agency focused on digital performance, creative testing, and budget optimization, managing client budgets from $20K to $1.2M monthly and implementing creative testing roadmaps and integrated marketing calendars.

Agency Management Creative Testing Integrated Marketing Client Management Performance Marketing Go To Market Strategy

Senior Director, Acquisition

Gametime

Jan 2024 - Jan 2025 (1 year)

Managed a $40M annual marketing budget across search and social, scaled acquisition while improving ROI, and partnered with data science to build and test an in-house MMM to reduce CAC and improve LTV.

Paid Search Paid Social Budget Management Creative Testing LTV Team Leadership

Senior Director of Media

Pet Honesty

Jan 2023 - Jan 2024 (1 year)

Oversaw $25M annual spend across paid, Amazon, CRM, and earned channels, launched and scaled an influencer program to $100K monthly generating 45M+ impressions, and built analytics integrations to strengthen performance insights.

Paid Media CRM Influencer Programming Analytics Spend Management Impression Growth

Director of Performance Marketing

Tecovas

Jan 2021 - Jan 2023 (2 years)

Managed $28M annual spend balancing acquisition and brand initiatives to achieve ROAS, LTV, and revenue targets, built an offline marketing function including a national TV buy, and owned forecasting and scenario planning for eCommerce growth.

Performance Marketing ROAS Forecasting Ecommerce SEO Strategy Agency Management LTV

Head of Performance Marketing

Wikibuy by Capital One

Jan 2020 - Jan 2021 (1 year)

Oversaw a $70M budget across eight platforms and implemented an LTV-driven investment strategy while developing scalable creative testing frameworks adopted as company best practices.

Budget Management Multi channel Marketing Creative Testing Platform Management Performance Analytics Experimentation

Director of Performance Marketing

Outdoorsy

Jan 2018 - Jan 2020 (2 years)

Improved profitability by turning a -40% contribution margin into breakeven within six months and collaborated with Finance and the C-suite on revenue forecasting and growth planning.