Matteo Locane
@matteolocane
I turn complex pricing challenges into data-driven commercial results across SaaS and retail.
ItalyWhat I'm looking for
I'm currently leading PTV Group's transition to a subscription-first, value-based pricing model, expected to deliver €4m in ARR impact. I've also launched a legacy customer repricing project expected to increase ARR by up to €1m.
Previously, I ran my own pricing consultancy, advising a fuel-pricing SaaS vendor on AI-first competition and delivering a new pricing strategy for a dance school that increased revenue by 302%. At Kalibrate, I built repeatable processes for pricing new products and advised fuel retailers across Europe and the US on complex pricing tactics.
My work spans pricing strategy, operational execution, and commercial decision-making. I've built dynamic pricing models for 250 Esso-branded petrol stations, supported offers totaling approximately €2bn in card turnover, and trained analysts and interns.
Experience
Work history, roles, and key accomplishments
Global Pricing Director
PTV Group
Jul 2025 - Present (1 year 2 months)
Leading the transition to a subscription-first, value-based pricing model with an expected €4m impact on ARR. Launched a legacy customer repricing project expected to increase ARR by up to €1m.
Independent Pricing Consultant
Self-Employed
Apr 2024 - Jun 2025 (1 year 2 months)
Advised a fuel pricing SaaS vendor on future-proofing against AI-first new entrants. Implemented a new pricing strategy for a dance school, resulting in a 302% revenue uplift.
Implemented a repeatable, data-driven process to set the price of new products and features. Advised fuel retailers in Europe and the US on implementing complex pricing tactics in the core Pricing SaaS solution.
Delivered winning prices for c.15 RFPs and direct offers in Global Retail, Hospitality, and High Brand Risk verticals, totaling c.€2bn in card turnover. Created a Card Scheme Fee simulation tool to speed up RFP response times.
Norway Pricing Lead
Certas Energy Retail Europe
Sep 2017 - Dec 2019 (2 years 3 months)
Built pricing model and led daily dynamic pricing for c.250 Esso-branded petrol stations in Norway, consistently achieving 95%+ automation rates. Trained two junior analysts and delivered four market research exercises end-to-end.
Education
Degrees, certifications, and relevant coursework
Warwick Business School
Master of Science, Marketing and Strategy
2011 - 2012
MSc in Marketing and Strategy from Warwick Business School, completed in 2012.
Bournemouth University
Bachelor of Science, Sports Management
2007 - 2011
BSc (Hons) in Sports Management from Bournemouth University, completed in 2011.
Prince2
Prince2 Practitioner, Project Management
Prince2 Practitioner certification.
CIMA
Certificate in Business Accounting, Business Accounting
CIMA Certificate in Business Accounting.
Availability
Location
ItalyAuthorized to work in
Salary expectations
Social media
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