Filippo Versace
@filippoversace
I drive profitable sales growth, pricing transformation, and high-performing commercial teams across Energy and FMCG.
ItalyWhat I'm looking for
I've led commercial transformation and profitable growth at Liquigas-SHV, improving gross margin by four percentage points and delivering 5% revenue growth and 12% LPG volume growth across Central Italy.
As Sales Director, I improved sales productivity by 30% through CRM optimization, Salesforce adoption, and stronger forecasting. I built and led regional teams across six regions, strengthening accountability and execution.
I also led Liquigas's national Salesforce rollout as Product Owner, supporting more than 120 salespeople and improving sales productivity, forecasting accuracy, and customer visit discipline. In Customer Service and Commercial Operations, I raised FCR to 80%, CSAT to 92%, and reduced outsourcing costs by 50%.
Previously, I ranked Avon’s South Italy division #1 in Italy and improved recruitment by 32% while reducing consultant turnover by 25%. At Api, I turned EBITDA from -5% to 7% within 24 months and increased volumes by 22%.
Experience
Work history, roles, and key accomplishments
Head of Customer Service & Commercial Operations
Liquigas - SHV
Jan 2018 - Jan 2026 (8 years)
Increased FCR to 80% and CSAT to 92% by redesigning omnichannel processes across 3 sites (70 HC). Reduced outsourcing costs by 50% through workflow optimization and launched a new B2C domestic channel delivering 35% margin.
Divisional Sales Manager South Italy
Avon Cosmetics
Jan 2014 - Jan 2018 (4 years)
Ranked #1 Division in Italy (Q4 2016) for new business model implementation of Avon Leader, transforming the commercial structure and accelerating business growth. Increased recruitment by +32% and reduced consultant turnover by 25%.
Area Manager Calabria
Api Anonima Petroli Italiana
Jan 2010 - Jan 2014 (4 years)
Improved EBITDA from -5% to 7% within 24 months through a comprehensive commercial restructuring. Increased volumes by 22% over two years and ranked #1 Best Performer in Italy in 2013.
Sales Director Central Italy
Liquigas - SHV
Improved gross margin by 4 percentage points by redesigning the B2B pricing model and strengthening commercial governance across six regions. Delivered 5% revenue growth and 12% LPG volume growth through a redesigned regional sales strategy.
Area Sales Manager - Calabria & Basilicata
Liquigas - SHV
Ranked #1 Best Performer in 2020 and 2023 across two regions for commercial turnaround, customer retention and team engagement. Acquired 120+ new industrial customers annually and reduced customer churn by 15%.
Education
Degrees, certifications, and relevant coursework
University of Calabria
Bachelor, Business Administration
Grade: 100/110
Bachelor in Business Administration with a grade of 100/110.
Sole24 Ore
Sales Management, Sales Management
2014 -
Completed a Sales Management program.
SHV Academy
International Executive & Manager Course, Digital & Transformation
2026 -
Completed a two-month International Executive & Manager Course focused on Digital & Transformation.
Sole24 Ore
Marketing & Communication, Marketing & Communication
2010 -
Completed a Marketing & Communication program.
Callan School of London
English, English
2010 -
Studied English for one year.
Tech stack
Software and tools used professionally
Availability
Location
ItalyAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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