Andrea Rodriguez
@andrearodriguez4
I build data-driven trade marketing activations that grow brand sales, participation, and retail coverage.
ItalyWhat I'm looking for
At AB InBev, I lead full-funnel omnichannel activations for Corona, Corona Cero and Leffe in Italy, translating shopper insight and retail data into campaigns that drive sales and share. My work delivered a 36% uplift in Leffe sales, 150% growth in consumer participation and 20% greater retail coverage.
I manage €3–4M annual budgets, built ROI and tracking frameworks for investment decisions, and secured first-time partnerships with Esselunga, LIDL and Metro. I’m looking to bring my commercial, analytical and executional experience into a broader strategy, insights or innovation-focused role.
Experience
Work history, roles, and key accomplishments
Led full-funnel omnichannel campaigns for Corona, Corona Cero, and Leffe, driving a 36% uplift in Leffe sales. Managed a €3–4M annual budget and built ROI frameworks to guide investment decisions.
Managed a 120+ store portfolio, delivering +2% value growth for Corona in a declining market. Led negotiations and activations with major retail accounts to increase brand presence.
Completed a 12-month rotational programme across logistics, finance, and innovation. Redesigned procurement and safety processes, achieving 100% on-time-in-full delivery in pilot.
Managed project timelines, scope, and stakeholder alignment for digital product development. Built dashboards and reporting tools to support performance tracking and decision-making.
Education
Degrees, certifications, and relevant coursework
Bocconi University
Bachelor of Science, International Economics and Management
2016 - 2019
BSc in International Economics and Management from Bocconi University, Milan, Italy, completed in 2019.
Tech stack
Software and tools used professionally
Availability
Location
ItalyAuthorized to work in
Salary expectations
Job categories
Skills
Interested in hiring Andrea?
You can contact Andrea and 90k+ other talented remote workers on Himalayas.
Message AndreaGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
