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Franco Daventini

@francodaventini

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Revenue Strategy & Operations leader with 7+ years scaling revenue at Mercado Libre and AB InBev | EU Work Authorized

Argentina

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What I'm looking for

I’m seeking fully remote global roles where I can own RevOps and revenue strategy, build BI/analytics for executive decisions, optimize P&L and unit economics, and drive GTM execution across Product, Data, Finance, and Commercial teams.

I'm a Revenue Strategy & Operations professional with 7+ years of progressive experience — from Analyst to Team Leader to Founder — across LATAM's most prominent technology and FMCG companies, including Mercado Libre (LATAM's largest marketplace) and Cervecería y Maltería Quilmes (AB InBev subsidiary).

My work sits at the intersection of commercial strategy, data, and execution: I've scaled revenue verticals to +1,000% YoY growth, built automated BI ecosystems that reduced reporting cycles by 5 business days, and led cross-functional initiatives generating up to USD 17M in annual savings. I translate complex data into decisions that move P&L.

I specialize in Revenue Operations, FP&A, Go-to-Market strategy, and business transformation — with hands-on experience in Power BI, SQL, Tableau, and financial modeling. I've led initiatives coordinating Product, Data, Finance, and Commercial teams in fast-moving environments.

Currently co-founding a B2B automation agency while actively seeking senior remote roles in Revenue Strategy & Operations. I'm based in Buenos Aires, hold Italian citizenship (EU work authorization), and am fully available across any timezone. Fluent English (C1/C2)

Experience

Work history, roles, and key accomplishments

Current

Co-Founder

Current

Reponde

Dec 2025 - Present (6 months)

Co-founded a B2B automation agency from 0 to first paying clients, owning full P&L, GTM strategy, and commercial execution across the SME segment. Architected conversational automation solutions across WhatsApp, Instagram, and web, delivering measurable operational efficiencies for B2B partners.

Go To Market Strategy P&L management Conversational AI WhatsApp Integration Instagram Automation Account Retention Business Operations

Strategy & Transformation Consultant

Tecnimets.A.

Mar 2025 - Aug 2025 (5 months)

Led cross-functional alignment across Business, Finance, and Operations teams to define a Digital Transformation Strategy supporting a USD 15M investment decision. Built financial models and scenario analyses for C-level decision-making, including ROI evaluation and risk frameworks.

Digital Strategy Financial Modeling Risk Management FP&A Stakeholder Management Strategic Planning

Advertising Revenue Lead

MercadoLibre

Jan 2024 - Feb 2025 (1 year 1 month)

Scaled Automotive advertising vertical to +1,000% YoY growth in sector ad spend leveraging 25M+ user data. Implemented A/B Testing and Unit Economics (ROAS, LTV/CAC) achieving +35% ROAS and -18% CAC. Built executive revenue dashboards for real-time KPI tracking across Product, Data, and Marketing.

Advertising Sales Campaign Optimization A B Testing Unit Economics ROAS KPI Tracking

Profitability & Insights Lead

AB InBev

Oct 2022 - Dec 2023 (1 year 2 months)

Led full-portfolio financial analysis (Margin, Variance, Pricing & Promo) reallocating 35% of promotional budget and delivering +7% Annual Gross Margin. Built automated Power BI dashboard ecosystem reducing monthly close time by 5 business days. Designed Operating Model reducing Time-to-Market by 25%.

Price Elasticity Power BI KPIs FP&A

CX Digitalization & Channel Lead

AB InBev

May 2022 - Sep 2022 (4 months)

Led development and launch of the company’s first B2C virtual assistant, reaching 300,000 points of sale and driving 35% impulse sales in the first 6 months through data-driven GTM strategy. Reduced cost-to-serve by 40% in 4 months via KPI implementation and continuous performance monitoring.

GTM Strategy Cost To Serve Reduction Performance Monitoring Product Launch

Strategic Initiatives Sr. Analyst / PM

AB InBev

Sep 2020 - Apr 2022 (1 year 7 months)

Led redesign of the National Distributor Network, achieving 30% operational synergies and generating USD 17M in annual savings. Managed strategic planning, budget modeling, and economic scenario analysis using Zero-Based Budgeting (ZBB) for multidisciplinary commercial initiatives.

Strategic Planning Financial Business Cases

Profitability Analyst

AB InBev

Mar 2019 - Aug 2020 (1 year 5 months)

Analyzed distributor network profitability and built financial models to evaluate economic and operational efficiency, delivering 25% recurring cost reduction (USD 18M in COGS savings). Supported decision-making with economic and operational performance insights for cost efficiency improvements.

Financial Modeling Unit Economics Business Case Development KPI Analysis Financial Forecasting

Recruitment Analyst

MichaelPage

Jun 2017 - Mar 2019 (1 year 9 months)

Managed end-to-end recruitment processes for mid and senior-level roles, including competency-based interviews and strategic client presentations. Maintained CRM records to track candidates and partners throughout the hiring pipeline.

Competencies Based Interviewing Candidate Screening CRM Management Talent Operations Data Management