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Chadi ATSOUAWE

@chadiatsouawe

Senior Paid Media & Programmatic Specialist driving revenue growth through ROAS optimization and scalable customer acquisition.

Spain

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What I'm looking for

I’m seeking a senior paid media or growth marketing role in Barcelona or remote, focused on scaling acquisition and optimizing ROAS/CPA with strong data-driven reporting across tech, e-commerce, fashion, SaaS and AI sectors.

I’m a Senior Paid Media & Programmatic Specialist with 6+ years managing high-budget performance marketing campaigns across Google Ads, DV360, Meta, Microsoft Ads, and programmatic platforms. I’m known for driving revenue growth through ROAS optimization and scaling customer acquisition across international markets.

In my roles, I’ve exceeded targets by 115%+ and delivered 20–30% revenue increases for clients. At Carrefour, I led paid media strategy with a €14M annual budget for the French e-commerce website—driving a 30% sales increase and improving customer lifetime value by 25% through conversion rate optimization and campaign refinement.

More recently, I’ve managed up to €250K monthly on DV360 (SEMrush), built a custom lead tracking framework to improve ROAS and LTV:CAC, and used Looker Studio plus CM360 workflows to deliver clear, stakeholder-ready reporting. I also run multi-account Google Ads operations and performance analysis to minimize CPA/CPL and improve ROI.

I’m now seeking a senior-level paid media / growth marketing role in Barcelona or remote, ideally in tech, e-commerce, fashion, entertainment, sports, food, or AI sectors—where data-driven execution and measurable growth are the goal.

Experience

Work history, roles, and key accomplishments

Current

Channel Manager (Display)

Current

Semrush

Jun 2025 - Present (10 months)

Managed up to €250K/month on DV360 to drive qualified leads and improve revenue performance. Built a custom lead tracking framework and used Looker Studio and CM360 data to optimize ROAS and LTV:CAC.

DV360 CM360 Programmatic Advertising Audience Targeting ROAS Looker Studio Performance Analytics

Senior Traffic Manager

LaFactory

Sep 2024 - Dec 2024 (3 months)

Managed Google Ads (SEM) campaigns for 10 accounts, allocating €450K/month across channels to optimize ROI and reduce CPA/CPL. Built automated Looker Studio dashboards for real-time reporting and stakeholder insights.

Google Ads SEM ROI Optimization Looker Studio performance reporting Stakeholder Management

Senior Paid Media Consultant

Keyweo

Jun 2023 - Aug 2024 (1 year 2 months)

Oversaw paid media strategy for 8 accounts across lead generation and e-commerce using Google Ads, Microsoft Ads, and social platforms. Managed €330K/month budgets and improved CPA and ROAS through performance analysis and optimization.

Paid Media & Strategy Google Ads Microsoft Ads ROAS CPA Optimization Performance Analysis Lead Generation

Senior Account Manager

Bsport

Oct 2022 - Mar 2023 (5 months)

Advised a portfolio of boutique fitness studios on platform adoption and digital growth strategies to maximize online presence. Led retention initiatives by identifying underperforming accounts and implementing action plans to reduce churn.

Account Management Digital Growth Strategy Customer Retention Stakeholder Management Business Development

Account Manager

Deliveroo

Jan 2022 - Oct 2022 (9 months)

Managed a portfolio of 300 restaurant partners in Paris as a primary strategic advisor on operational and marketing performance. Negotiated exclusivity contracts and delivered data-driven insights to improve visibility, conversion, and partner revenue.

Key Account Management Contract Negotiation Data Insights Marketing Performance Conversion Optimization Strategic Advisory

Senior Paid Media Consultant

Arcane

Mar 2021 - Oct 2021 (7 months)

Managed SEM and SMO campaigns for 5 clients across retail, services, fashion, and insurance. Drove a 15% average revenue increase by optimizing with data-driven strategies and improved conversions by 20% through A/B testing and audience segmentation.

SEM Revenue Growth Conversion Rate Optimization A B Testing Segmentation Performance Analysis

Performance Marketing Manager

Carrefour

Apr 2019 - Feb 2021 (1 year 10 months)

Led paid media strategy with a €14M annual budget for Carrefour’s French e-commerce website, executing SEM, SMO, and programmatic campaigns. Delivered a 30% sales increase, exceeded performance targets by 115%, and improved customer lifetime value by 25% through conversion-focused optimization.

Paid Media & Strategy Programmatic Advertising SEM Budget Management Conversion Rate Optimization Performance Optimization

Paid Media Consultant

Effilab

Oct 2018 - Mar 2019 (5 months)

Managed SEM and SMO campaigns for 3 clients with a €145K monthly budget. Increased client revenue by 20% and delivered 20% conversion improvements through performance analysis and optimization recommendations.

SEM Performance Analysis Budget Management Conversion Rate Optimization Bid Spend Optimization Revenue Growth Campaign Optimization

Education

Degrees, certifications, and relevant coursework

Neoma Business School

Master of Science (MSc), Management

Activities and societies: Event Planner, Student Union (Bureau Des Élèves): coordinated multi-event organization for a 32-member team with a €600K budget.

Earned an MSc in Management from NEOMA Business School, a triple-accredited institution (EQUIS, AACSB, AMBA).