Valeria Bedini

Owned multi-channel demand generation campaigns across LinkedIn Ads, Meta Ads, Google Ads, webinars and email marketing, driving pipeline growth across Southern Europe and LATAM. Built performance dashboards integrating HubSpot, Salesforce and marketing data to monitor spend, CPL, MQLs, SQLs, pipeline influence and campaign ROI.

Managed enterprise advertising portfolios, optimizing campaign performance, budget allocation and bidding strategies to maximize revenue growth. Built performance dashboards and translated campaign data into strategic recommendations for stakeholders.

Managed end-to-end Sponsored Ads campaigns across strategic accounts, optimizing audience targeting, campaign structure and advertising performance. Developed data-driven optimization plans through continuous analysis of campaign KPIs, improving ROAS and overall account performance.

Managed strategic Premium Seller accounts, providing consultative support across marketplace performance, catalog management, FBA operations and account health. Analyzed seller performance data to identify operational improvements and business growth opportunities.

Master’s Degree in International Business & Development from Università di Parma.

Foreign Languages Degree from the University of Pisa.

Erasmus program at Royal Holloway, University of London.