Open to opportunities

Victor LU

@victorlatorre

Message

Growth & performance marketing leader optimizing full-funnel programmatic for sustainable growth.

Spain

Message

What I'm looking for

I’m looking for a growth marketing role where I can lead experimentation-first full-funnel programmatic, solve cookieless challenges, and optimize CAC/ROAS/LTV—ideally remote/hybrid—with strong KPI ownership and measurable ROI.

Digital marketing professional with 10+ years in paid media and programmatic advertising, now fully focused on growth marketing. I've managed €700K+ in annual ad spend across global clients like DHL and McDonald's, optimising CAC, ROAS and LTV across APAC, EU and US markets.

After a decade building expertise in performance — audience strategy, attribution frameworks, full-funnel optimisation — I completed a Master's in Growth Marketing at Product Hackers School (2026), adding experimentation, A/B testing, cohort analysis, retention loops and CRO to my toolkit. I'm now applying both skillsets: the technical precision of programmatic and the strategic mindset of growth.

Currently building an e-commerce project from scratch (WordPress, WooCommerce, GA4, GTM, HubSpot, Hotjar) as a live sandbox for hands-on growth practice. Looking for remote growth marketing roles where data-driven experimentation meets real business impact.

Experience

Work history, roles, and key accomplishments

Current

Programmatic & Performance Manager

Current

Crimtan

Jan 2023 - Present (3 years 5 months)

Advised Account Management and Client Success on campaign planning, KPI definition, audience strategy, and full-funnel structuring. Delivered cookieless/contextual approaches for limited-retargeting markets, shifted reporting to post-view attribution, and reduced CPA while maintaining CTR and media efficiency targets.

DV360 The Trade Desk Amazon DSP Contextual Targeting CPA Optimization Floodlights Pixels Brand Safety (IAS DoubleVerify)

Media Operations Manager

Arkeero

Jan 2021 - Jan 2023 (2 years)

Managed programmatic campaigns for multi-sector international clients, covering buy-side activation and sell-side inventory delivery in high-volume environments. Created deals, managed inventory, and enforced brand safety controls using IAS and DoubleVerify.

Programmatic Campaign Management Buy Side Activation Sell Side Inventory Delivery Inventory Management IAS Brand Safety Double Verify

Ad Ops Specialist

IPG Mediabrands

Jan 2020 - Jan 2021 (1 year)

Executed campaign trafficking and technical implementation across CM360, Sizmek, and Adform, ensuring correct tracking and measurement. Supported ad verification workflows using IAS, DoubleVerify, Nielsen, and Adara.

Campaign Manager 360 (CM360)Sizmek Adform Tracking Pixels Double Verify Nielsen

Trading Desk & Media Planner

Dentsu Aegis (Carat/Amplifi)

Jan 2015 - Jan 2020 (5 years)

Ran the full programmatic lifecycle across DV360, The Trade Desk, Amazon DSP, and Verizon Media, including planning, audience setup, activation, and optimization across CPA/ROAS/CPL/CTR/VTR. Managed 36+ clients and 80+ active campaigns while coordinating with US, APAC, and EU teams in English.

DV360 The Trade Desk Amazon DSP Verizon Media Audience Planning (First Party Lookalike Contextual)Activation Comscore

Education

Degrees, certifications, and relevant coursework

Product Hackers School

Master’s in Growth Marketing, Growth Marketing

2025 - 2026

Completed a Master’s in Growth Marketing with training in growth strategy, experimentation, A/B testing, AARRR, North Star Metric, and retention/activation. Thesis (TFM) focused on a growth plan for a fitness app (HEEAL).