Masooma Qaiser
@masoomaqaiser
Product Manager building marketplace, SaaS, and fintech platforms—data-driven roadmaps that lift conversion.
What I'm looking for
I’m a Product Manager who builds and improves marketplace, SaaS, and fintech experiences by turning customer needs into measurable product outcomes. At Dubizzle Labs, I launched an Oman real estate marketplace, expanded supply through agency onboarding, and managed value-added services like inspections, financing, and bank evaluations across C2C and dealer channels.
I also focus on experimentation and operational impact: I introduced WhatsApp automation flows that increased lead conversion by 18%, surfaced instalments-based inspection payments earlier in the funnel to lift conversions by 15%, and proposed a self-serve financing calculator that improved lead quality and reduced agent qualification effort by 25%. Earlier roles strengthened my breadth—from redesigning B2B analytics dashboards (cutting manual reporting by ~30%) to shipping logistics workflows and enabling faster sales onboarding with CRM product launches.
Experience
Work history, roles, and key accomplishments
Product Manager
Dubizzle Labs
Oct 2024 - Present (1 year 5 months)
Launched Oman real estate marketplace, onboarding agencies and enabling listing management via dealer back-office systems to expand supply. Drove marketplace value-added services and improved lead conversion by 18% via WhatsApp automation, increasing conversions by 15% with earlier instalment-based inspection offers and reducing agent qualification effort by 25% using a self-serve financing eligib
Product Manager
XiQ Inc
Mar 2024 - Sep 2024 (6 months)
Managed product development for Workbench, a B2B marketing intelligence platform supporting content organization and personalization. Led analytics dashboard redesign across campaign and email engagement metrics, reducing manual reporting effort by ~30% and improving data visibility for marketing teams.
Product Manager II
Dastgyr Technologies
Sep 2023 - Jan 2024 (4 months)
Shipped logistics features including auto stock allocation, multi-pickup routing, and route cancellation workflows to improve operational efficiency. Led cross-functional deployment and adoption with operations and engineering teams to drive rollout.
Product Lead
Salesflo
Jul 2022 - Sep 2023 (1 year 2 months)
Led development of CRM platform features and launched Salesflo Lite to speed onboarding for field sales teams, increasing product adoption among pilot customers. Built a retail mapping product with Reckitt to digitize store networks and improve sales visibility.
Business Development Executive
Bazingo Inc.
Jan 2018 - Jun 2020 (2 years 5 months)
Managed e-commerce software development projects and built partnerships that generated ~$5K in project revenue. Delivered monthly recurring client revenue of ~$500–$1K through ongoing relationship management.
Product Management Intern
Finja
Analyzed user flows within a fintech mobile app and contributed to the launch of a corporate expense card product and rewards initiative with Sapphire.
Education
Degrees, certifications, and relevant coursework
Lahore University of Management Sciences (LUMS)
Master of Business Administration, Business Administration
2022 -
Master's in Business Administration at Lahore University of Management Sciences (LUMS) starting May 2022.
COMSATS University Islamabad, Lahore Campus
Bachelor of Software Engineering, Software Engineering
2017 -
Bachelor of Software Engineering at COMSATS University Islamabad (Lahore Campus) starting June 2017.
Availability
Location
Authorized to work in
Job categories
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