asma zaffar
@asmazaffar
I build data-driven consumer products across OTT, marketplaces, and fintech.
PakistanWhat I'm looking for
At StarzPlay, I lead subscription growth and platform delivery across six platforms, improving AVOD-to-SVOD conversion by 8% and merging ADMN into StarzPlay to expand the content library by 36% while seamlessly migrating 35K+ users.
Previously at Dubizzle Group, I built AI-powered moderation, automated WhatsApp engagement, and broker experiences that increased listings, engagement, and platform growth. I also bring hands-on product experience from Paismo and independent projects, including building a CRM roadmap and AWS setup from scratch and launching a startup website and backend with AI-powered tools.
Experience
Work history, roles, and key accomplishments
Product Manager
StarzPlay
Aug 2025 - Present (1 year)
Led the AVOD-to-SVOD conversion journey, redesigning the paywall and upgrade funnel to reduce drop-off and drive premium subscriptions, increasing conversion rate by 8%. Spearheaded the merger of ADMN, a partner OTT platform, into StarzPlay, growing the content library by 36% and migrating 35K+ users seamlessly.
Education
Degrees, certifications, and relevant coursework
Lahore University of Management Sciences
Bachelor of Science, Management Sciences
2019 - 2023
Grade: 3.47
BSc in Management Sciences with a CGPA of 3.47, completed from August 2019 to June 2023.
Availability
Location
PakistanAuthorized to work in
Job categories
Skills
Interested in hiring asma?
You can contact asma and 90k+ other talented remote workers on Himalayas.
Message asmaGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
