Sana Fatima
@sana_fatima_asad
Product Manager specializing in fintech and e-commerce, driving digital payments adoption and measurable business impact.
PakistanWhat I'm looking for
I am a results-driven Product Manager with deep experience in financial technology and e-commerce across South Asia, known for launching and optimizing digital payment products that reduce costs and improve customer experience. I combine analytical insights, market trends, and cross-functional leadership to manage end-to-end product lifecycles and deliver scalable solutions.
My achievements include integrating payment gateways, leading COD+ launches to increase digital NMV, optimizing payment risk strategies to improve card success rates, and creating BRDs and roadmaps that accelerate time-to-market while ensuring compliance. I thrive in fast-paced environments where collaboration with tech, compliance, and business teams translates into measurable growth and operational efficiency.
Experience
Work history, roles, and key accomplishments
Payments Channel & Experience Executive
Daraz
Oct 2024 - Present (1 year 2 months)
Led integration of Meezan Bank’s payment gateway and launched COD+ in Pakistan, reducing payment processing costs ~10% and increasing digital payment NMV by 3.41%; optimized payment risk strategies to cut 3D Secure ratio from 52% to 40% and improve card success rate.
Associate Product Manager
Faysal Funds
Nov 2023 - Oct 2024 (11 months)
Developed a sales agent portal reducing operational workload by 40% and launched investment via RAAST on WhatsApp driving a 5% increase in investments; authored roadmaps, BRDs, and user stories to ensure timely, compliant delivery.
Business Analyst Trainee
Intelligenes
Aug 2023 - Nov 2023 (3 months)
Led requirement-gathering sessions and produced detailed business requirement and process documentation to align IT implementations with business goals and stakeholder expectations.
Education
Degrees, certifications, and relevant coursework
HUHabib University
Bachelor of Science, Computer Science
Grade: CGPA: 3.6
Activities and societies: Dean's Honors List Spring 2023; HU-TOPS Scholar (100% scholarship)
Completed a Bachelor of Computer Science with Dean's Honors List recognition and a 3.6 CGPA as an HU-TOPS scholar.
Availability
Location
PakistanAuthorized to work in
Social media
Job categories
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