Open to opportunities

Sana Fatima

@sana_fatima_asad

Product Manager specializing in fintech and e-commerce, driving digital payments adoption and measurable business impact.

Pakistan

Message

What I'm looking for

I am seeking a product role in fintech or e-commerce where I can lead cross-functional teams, drive digital payments adoption, and deliver measurable business outcomes while growing in a collaborative, fast-paced environment.

I am a results-driven Product Manager with deep experience in financial technology and e-commerce across South Asia, known for launching and optimizing digital payment products that reduce costs and improve customer experience. I combine analytical insights, market trends, and cross-functional leadership to manage end-to-end product lifecycles and deliver scalable solutions.

My achievements include integrating payment gateways, leading COD+ launches to increase digital NMV, optimizing payment risk strategies to improve card success rates, and creating BRDs and roadmaps that accelerate time-to-market while ensuring compliance. I thrive in fast-paced environments where collaboration with tech, compliance, and business teams translates into measurable growth and operational efficiency.

Experience

Work history, roles, and key accomplishments

Current

Payments Channel & Experience Executive

Current

Daraz

Oct 2024 - Present (1 year 8 months)

Led integration of Meezan Bank’s payment gateway and launched COD+ in Pakistan, reducing payment processing costs ~10% and increasing digital payment NMV by 3.41%; optimized payment risk strategies to cut 3D Secure ratio from 52% to 40% and improve card success rate.

Digital Payments Stakeholder Management Payments Strategy SQL Jira Product Roadmapping

Associate Product Manager

Faysal Funds

Nov 2023 - Oct 2024 (11 months)

Developed a sales agent portal reducing operational workload by 40% and launched investment via RAAST on WhatsApp driving a 5% increase in investments; authored roadmaps, BRDs, and user stories to ensure timely, compliant delivery.

Product Management User Stories Roadmapping WhatsApp Integration Stakeholder Management Agile

Business Analyst Trainee

Intelligenes

Aug 2023 - Nov 2023 (3 months)

Led requirement-gathering sessions and produced detailed business requirement and process documentation to align IT implementations with business goals and stakeholder expectations.

Requirements Gathering Business Analysis Documentation Project Coordination Process Mapping