Open to opportunities

Martin Vaca

@martinvaca1

Message

I drive revenue growth through marketing, business development, PR, and operations.

Philippines

Message

What I'm looking for

I'm looking to drive measurable growth through business development, marketing, PR, and operations, using customer insights, partner relationships, and multi-channel campaigns to build scalable commercial results.

I've grown revenue and turned around operations at Hidden Vietnam Commonwealth, increasing FY2025 revenue to ₱2.8M and lifting monthly sales by 67%. I also led marketing that secured two major broadcast coverages and national television features.

Across CUE Group, Circulo Hotel, Starr International Insurance Philippines, and Plentina Lending, I've built B2B pipelines, managed PR and KOL outreach, supported marine insurance operations, and delivered high-volume customer engagement. My work includes reaching 400+ corporate prospects, generating ₱100,000 in event sales, issuing 284 Certificates of Insurance, and driving 101,302 unique email opens.

Experience

Work history, roles, and key accomplishments

Business Development and PR Executive

CUE Group

Mar 2026 - Jul 2026 (4 months)

Executed large-scale outbound business development, cold calling over 400 corporate prospects and engaging 350 direct contacts. Managed influencer procurement and PR operations for a major insurance client, coordinating research, outreach, and campaign execution.

Cold Calling Business Development PR Influencer Marketing KOL Management Campaign Execution

Education

Degrees, certifications, and relevant coursework

Ateneo de Manila University

Bachelor of Science, Communications Technology Management

2017 - 2021

Grade: 3.21 / 4.00

Activities and societies: Varsity Track & Field (Thrower Events)

Bachelor of Science in Communications Technology Management from Ateneo de Manila University, with a GPA of 3.21 out of 4.00. Participated in varsity track and field as a thrower.