Sharmie So
@sharmieso
Business Development Manager with expertise in marketing strategies.
What I'm looking for
I am a results-driven Business Development Manager with a strong background in marketing and a passion for driving customer acquisition. At Tetra Pak Philippines, I spearheaded demand-generation initiatives that led to a remarkable 25% increase in customer acquisition through innovative social media and digital marketing strategies. My ability to leverage market insights and consumer behavior analysis has enabled me to develop targeted business proposals that significantly improve client buy-ins and conversion rates.
Previously, I served as a Trade Marketing Specialist at Unilab, where I led impactful campaigns that enhanced product visibility and audience engagement. My experience includes crafting insights-driven marketing strategies that utilize data analytics to refine digital outreach and customer experiences. I am committed to integrating corporate social responsibility with brand marketing, as demonstrated by my leadership in the FurTheBest Recycling Program, which successfully increased brand trust and engagement.
With a solid foundation in marketing management and a track record of optimizing sales-generating activities, I am eager to contribute my expertise to a dynamic team focused on growth and innovation.
Experience
Work history, roles, and key accomplishments
Business Development Manager
Tetra Pak Philippines, Inc.
Jun 2024 - Present (1 year 1 month)
Spearheaded demand-generation initiatives through social media and digital marketing channels, leading to a 25% increase in customer acquisition. Leveraged market insights to develop targeted business proposals, improving conversion rates and client buy-ins.
Trade Marketing Specialist
Unilab, Inc.
Nov 2023 - Jun 2024 (7 months)
Led the Myra-E Drink Your Beauty campaign, enhancing product visibility and audience engagement through social media and activations. Developed insights-driven marketing strategies using data analytics to improve customer experience.
Customer Marketing Specialist
Mars Philippines, Inc.
Jun 2022 - Mar 2023 (9 months)
Spearheaded trade category plans and product innovation launches, identifying opportunities for point of sale conversions. Integrated corporate social responsibility with brand marketing efforts to enhance brand trust.
National Key Accounts Executive
Wyeth Nutrition - Nestle Philippines, Inc.
Dec 2018 - Jun 2022 (3 years 6 months)
Optimized sales-generating activities and monitored performance, achieving 111% sales in Modern Trade accounts. Launched e-commerce initiatives and lead-generation campaigns to enhance brand visibility.
Brand Marketing Intern
GeiserMaclang Marketing
Jul 2018 - Sep 2018 (2 months)
Conceptualized an integrated marketing campaign aimed at elevating brand visibility in the global market. Collaborated with teams to enhance brand messaging and outreach.
Brand Activations Intern
Coca-Cola Philippines, Inc.
Sep 2017 - Sep 2017 (0 months)
Assisted in brand activations and marketing initiatives to promote Coca-Cola products. Engaged in various marketing strategies to enhance brand presence.
Talent Acquisition Intern
Johnson & Johnson Philippines, Inc.
Jun 2017 - Aug 2017 (2 months)
Supported the talent acquisition team in recruitment processes and candidate engagement. Assisted in organizing recruitment events and managing candidate databases.
Education
Degrees, certifications, and relevant coursework
Ateneo Graduate School of Business
Diploma, Marketing Management
2023 - 2024
Pursued a Diploma in Marketing Management, focusing on trade marketing strategies and digital marketing analytics.
Ateneo de Manila University
Bachelor of Science, Management
2014 - 2018
Activities and societies: Academic Excellence Awardee
Completed a Bachelor of Science in Management with a minor in Marketing. Achieved academic excellence and participated in various marketing initiatives and projects.
Saint Jude Catholic School
High School Diploma
2001 - 2014
Activities and societies: Academic Excellence Awardee
Completed primary and secondary education, recognized for academic achievements and participation in various school activities.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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