Open to opportunities

Sharmie So

@sharmieso

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Business Development Manager with expertise in marketing strategies.

Philippines

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my marketing expertise to drive growth and enhance customer experiences.

I am a results-driven Business Development Manager with a strong background in marketing and a passion for driving customer acquisition. At Tetra Pak Philippines, I spearheaded demand-generation initiatives that led to a remarkable 25% increase in customer acquisition through innovative social media and digital marketing strategies. My ability to leverage market insights and consumer behavior analysis has enabled me to develop targeted business proposals that significantly improve client buy-ins and conversion rates.

Previously, I served as a Trade Marketing Specialist at Unilab, where I led impactful campaigns that enhanced product visibility and audience engagement. My experience includes crafting insights-driven marketing strategies that utilize data analytics to refine digital outreach and customer experiences. I am committed to integrating corporate social responsibility with brand marketing, as demonstrated by my leadership in the FurTheBest Recycling Program, which successfully increased brand trust and engagement.

With a solid foundation in marketing management and a track record of optimizing sales-generating activities, I am eager to contribute my expertise to a dynamic team focused on growth and innovation.

Experience

Work history, roles, and key accomplishments

Current

Business Development Manager

Current

Tetra Pak Philippines, Inc.

Jun 2024 - Present (1 year 1 month)

Spearheaded demand-generation initiatives through social media and digital marketing channels, leading to a 25% increase in customer acquisition. Leveraged market insights to develop targeted business proposals, improving conversion rates and client buy-ins.

Business Development Digital Marketing CRM Market Analysis Social Media Strategy

Trade Marketing Specialist

Unilab, Inc.

Nov 2023 - Jun 2024 (7 months)

Led the Myra-E Drink Your Beauty campaign, enhancing product visibility and audience engagement through social media and activations. Developed insights-driven marketing strategies using data analytics to improve customer experience.

Campaign Management Data Analytics Social Media Marketing Customer Engagement

Customer Marketing Specialist

Mars Philippines, Inc.

Jun 2022 - Mar 2023 (9 months)

Spearheaded trade category plans and product innovation launches, identifying opportunities for point of sale conversions. Integrated corporate social responsibility with brand marketing efforts to enhance brand trust.

Customer Marketing Product Innovation Brand Marketing

National Key Accounts Executive

Wyeth Nutrition - Nestle Philippines, Inc.

Dec 2018 - Jun 2022 (3 years 6 months)

Optimized sales-generating activities and monitored performance, achieving 111% sales in Modern Trade accounts. Launched e-commerce initiatives and lead-generation campaigns to enhance brand visibility.

Sales Management Lead Generation Performance Monitoring

Brand Marketing Intern

GeiserMaclang Marketing

Jul 2018 - Sep 2018 (2 months)

Conceptualized an integrated marketing campaign aimed at elevating brand visibility in the global market. Collaborated with teams to enhance brand messaging and outreach.

Integrated Marketing Campaign Development Team Collaboration Marketing Strategy

Brand Activations Intern

Coca-Cola Philippines, Inc.

Sep 2017 - Sep 2017 (0 months)

Assisted in brand activations and marketing initiatives to promote Coca-Cola products. Engaged in various marketing strategies to enhance brand presence.

Brand Initiatives

Talent Acquisition Intern

Johnson & Johnson Philippines, Inc.

Jun 2017 - Aug 2017 (2 months)

Supported the talent acquisition team in recruitment processes and candidate engagement. Assisted in organizing recruitment events and managing candidate databases.

Talent Acquisition Event Management Database Management

Education

Degrees, certifications, and relevant coursework

Ateneo Graduate School of Business

Diploma, Marketing Management

2023 - 2024

Pursued a Diploma in Marketing Management, focusing on trade marketing strategies and digital marketing analytics.

Ateneo de Manila University

Bachelor of Science, Management

2014 - 2018

Activities and societies: Academic Excellence Awardee

Completed a Bachelor of Science in Management with a minor in Marketing. Achieved academic excellence and participated in various marketing initiatives and projects.