Open to opportunities

Martin Jara

@martinjara

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Executive CMO building full-funnel revenue engines with AI search optimization.

United States

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What I'm looking for

I’m looking to lead full-funnel growth where SEO, performance marketing, and AI search optimization power a predictable pipeline. I thrive applying EOS for operational excellence and scaling teams, budgets, and GTM execution to accelerate revenue.

I’m a Founder-turned-CMO with 15+ years building revenue engines for marketplace, e-commerce, and technology companies. I combine brand strategy, performance marketing, go-to-market strategy, and SEO with AI search optimization (GEO) to drive scalable, efficient growth.

As CMO of Virtual Latinos, I built the full-funnel demand generation engine—producing 89% of qualified pipeline and 50% of company revenue—and doubled ARR in 2.5 years. I also improved MQL-to-SQL conversion from 45% to 69% through funnel optimization, data-driven targeting, and tighter alignment across paid and SEO.

I’ve led marketplace acquisition strategies that attract both buyers and sellers, including launching outbound channels generating 1,500+ weekly applications at <$1 per applicant. Earlier, I co-founded YaEsta.com, driving revenue from $0 to $2M and raising $3.5M in venture capital before an acquisition by UPS and Grupo LAAR.

I operate with EOS to deliver operational excellence, leading L10 meetings, setting and tracking Rocks, and using get it/want it/capacity-to-do-it to maintain accountability. I’m also hands-on across marketing execution, from conversion optimization and marketing analytics to marketing technology systems and team building.

Experience

Work history, roles, and key accomplishments

Current

Chief Marketing Officer

Current

Virtual Latinos

Nov 2023 - Present (2 years 8 months)

Spearheads full-funnel marketing strategy for an Inc. 5000 organization, expanding the team from 5 to 30 while overseeing a $1M+ budget and generating 50% of company revenue. Built an SEO-first acquisition framework and integrated EOS operating rhythm (L10 meetings, Rocks, and GWC) to drive 54% of sales-qualified leads at $0 marginal cost and nearly double ARR within 2.5 years.

Full Funnel Marketing Strategic Planning Budget Management SEO Outreach Performance Marketing Marketing Automation Marketing Analytics Outbound Lead Generation EOS (Entrepreneurial Operating System)EOS L10 Meetings Rocks & GWC Demand Generation Revenue Operations

Current

Managing Partner

Current

SmartPulse Consulting

Apr 2023 - Present (3 years 3 months)

Co-founded an EdTech and consulting firm for C-level digital fluency, launching programs and scaling a cross-functional founding team. Secured acceptance into the Endeavor ScaleUp Program and developed proprietary “Learn by Doing” executive education and consulting engagements that produced $200K+ in revenue and supported digital transformation workshops for leadership teams.

Executive Education Edtech Digital Fluency Digital Transformation Consulting Curriculum Design Workshop Facilitation Stakeholder Management Endeavor ScaleUp Program

Chief Marketing Officer & Co-Founder

Polymath Ventures

Feb 2022 - Feb 2023 (1 year)

Led marketing operations for Ropstar, defining GTM strategy, brand positioning, and marketplace growth for onboarding 1,000+ sellers nationwide. Built two-sided marketplace acquisition and growth campaigns to scale seller onboarding to 500 with 60% retention, while driving investor-ready narratives for a $1M seed raise and aligning product decisions with LATAM shopping behaviors to improve acquisi

GTM Strategy Positioning Marketplace Growth Social Commerce Growth Marketing Two Sided Marketplace Acquisition Performance Marketing Community Engagement Market Alignment UX Optimization User Acquisition Retention Conversion Rate Optimization

CMO & Director, E-Commerce

Mercadería Justo & Bueno

Jul 2020 - Jun 2022 (1 year 11 months)

Positioned the company among Colombia’s Top 20 Most Valuable Brands by strengthening brand equity through customer insights and differentiated market positioning. Scaled the e-commerce function by integrating 1,300+ retail stores across multiple countries, generating $2M+ in incremental monthly online sales, and led integrated marketing, PR, and crisis communications during Chapter 11 restructurin

Omnichannel Growth Brand Development Brand Equity Public Relations (PR)Crisis Communications Stakeholder Management Chapter 11 Restructuring Customer Insights Marketing Strategy Positioning

Board Member

CITEC - Cámara de Innovación y Tecnología Ecuatoriana

Apr 2019 - May 2022 (3 years 1 month)

Advised on strategic initiatives to improve collaboration among government agencies, private companies, and international organizations as a board member of Ecuador’s national innovation and technology chamber. Led e-commerce commission initiatives to accelerate national digital commerce adoption and expand participation across 280 technology companies, and developed international partnerships wit

Board Advisory strategic initiatives E Commerce Commission Leadership Project Planning Performance Improvement E Commerce Adoption Partnership Development

Co-Founder & Chief Marketing Officer

YaEsta.com

Feb 2013 - May 2019 (6 years 3 months)

Established operations and led marketing for Ecuador’s leading e-commerce platform, managing a team of 35 and driving brand strategy, customer acquisition, and marketplace infrastructure from inception. Grew revenue from $0 to $2M through integrated digital marketing and performance advertising, raised $3.5M in venture capital via investor relations and board reporting, and supported an exit throu