Open to opportunities

Alexandra Velandia

@alexandravelandia

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Bilingual growth-focused CMO driving commercial strategy, partnerships, and omnichannel customer acquisition.

United States

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What I'm looking for

I seek senior leadership roles where I can drive commercial growth, build high-performing teams, expand U.S./LATAM markets, and lead partnerships and omnichannel customer acquisition.

I am a bilingual marketing executive with 20+ years leading growth, customer acquisition, commercial strategy, retail operations, and market expansion across the U.S., LATAM, and Europe. I align brand, partnerships, demand generation, and commercial execution to drive measurable business growth.

As CMO and commercial strategy leader, I have negotiated major loyalty and rewards partnerships with the NHL, NBA, NFL, MLB, and MLS, directed strategy for consumer products with 80+ retail stores, and led digital marketing channels and major retail relationships including Walmart, BJ's, Walgreens, CVS, and PriceSmart.

I build and mentor high-performing teams, design departments and KPIs, and lead annual planning and execution across SEO, PPC, lead generation, and omnichannel retail. I seek roles where I can scale commercial impact, expand markets, and deliver measurable revenue and customer growth.

Experience

Work history, roles, and key accomplishments

Current

Chief Marketing Officer

Current

Kickoff Advertising

Mar 2022 - Present (4 years)

Lead integrated marketing strategy across the U.S. and LATAM for a full-service agency, driving new business development and overseeing SEO, PPC, lead generation, and account strategy while building high-performing teams.

Marketing Strategy Business Development SEO PPC Lead Generation Team Leadership Account Management U.S. LATAM Expansion

Chief Marketing Officer

PointsKash

Feb 2021 - Feb 2022 (1 year)

Led marketing strategy for a sports loyalty and fan engagement company, negotiated partnerships with major sports leagues and retail partners, and structured the marketing department with KPIs and annual plans to support growth.

Loyalty Programs Negotiation Brand Strategy Customer Engagement KPIs Annual Planning Sports Marketing Stakeholder Management

Director, Commercial Strategy

As Seen On TV

Aug 2017 - Jan 2021 (3 years 5 months)

Directed commercial strategy and planning, secured major retail accounts including PriceSmart (Costco LATAM equivalent), oversaw 80+ retail stores and digital marketing channels, and led sales call center strategy.

Commercial Strategy Retail Partnerships Account Management Sales Strategy Digital Marketing

Franchise Marketing Manager

Retail Distribution Group

Jun 2013 - Jul 2017 (4 years 1 month)

Led franchise marketing and international expansion for European retail brands across South America, managing site selection, mall negotiations, pricing adaptation, and visual merchandising to ensure brand consistency.

Franchise Marketing International Expansion Site Selection Negotiation Visual Merchandising Market Adaptation Training Retail Operations

Product Manager

Inspiring Gaming Group

Oct 2011 - Mar 2013 (1 year 5 months)

Defined product strategy and roadmaps, conducted market analysis, and supported cross-functional product development from concept through launch for gaming products.

Product Strategy Roadmapping Market Analysis Cross Functional Collaboration Product Launch Requirements Definition Stakeholder Management

Sales and Marketing Coordinator

Brandsbags

Jul 2005 - Aug 2011 (6 years 1 month)

Scaled an emerging marketplace by negotiating partnerships with 60+ fashion brands, coordinating category visibility and commercial calendar planning, and expanding digital reach across channels.

Partnership Development Category Management Commercial Planning Digital Marketing Vendor Relations