Martha Cottrill

Advise founders and executive teams on business strategy, go-to-market, operations, organizational design, and growth across high-growth technology companies.

Recruited by the CEO to build and scale a new multi-sided marketplace venture, leading the strategic partnerships function from inception and shaping its commercialization strategy. Built the partner ecosystem from 4 to 45+ organizations, establishing scalable partnership processes and partnering with executive leadership on enterprise opportunities.

Founded and led a B2B2C SaaS company, overseeing product, operations, finance, brand, marketing, partnerships, and commercialization. Developed positioning, go-to-market strategy, pricing, customer acquisition, and strategic partnerships, growing the platform to 10K+ users.

Advised clients across diverse industries, synthesizing complex financial and operational information into actionable insights for executive decision-making.

Joined founding team to build operational and commercial foundations, leading brand strategy, positioning, go-to-market, and a top 1% Kickstarter campaign. Helped secure the company's first strategic investment at a $20M valuation and continued as a trusted strategic advisor through successful exit.

Chartered Professional Accountant designation from CPA Ontario.

Master of Business Administration degree from the Lazaridis School of Business and Economics at Wilfrid Laurier University.

Bachelor of Medical Sciences degree from Western University.