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Marta PanazzoloMP
Open to opportunities

Marta Panazzolo

@martapanazzolo

I grow enterprise revenue through complex B2B sales and strategic partnerships.

Brazil
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What I'm looking for

I'm looking for Enterprise Sales, Strategic Accounts, or Business Development challenges where I can expand revenue, develop markets, and build long-term commercial relationships in technology and sustainable-growth environments.

I've driven enterprise growth across Regus-IWG, Linx, Stefanini, SAP, Dell, Capgemini, and Banco do Brasil, leading complex B2B sales, strategic accounts, and go-to-market initiatives.

At Linx, I achieved 122% of annual sales target while managing P&L and business plans for key regional retail accounts. At Stefanini, I grew Business Unit revenue 30% year over year, and at Ávato, I maintained NPS above 95% while expanding recurring revenue within major Southern Region accounts.

I've built C-level relationships, negotiated high-value contracts, and led commercial teams and P&L operations. At Dell, I expanded an inside sales team from 14 to 23 representatives, contributing 13% of Consumer segment revenue in Q1 FY12; at Banco do Brasil in London, I led Remessa Fácil to 4,500 new users in its first year.

Experience

Work history, roles, and key accomplishments

Regus - IWG plc logoRP
Current

Business Development Manager

Dec 2025 - Present (9 months)

Go-to-Market (GTM) strategies based on market analysis, economic indicators, demand profiles, and regional potential.
Prospecting and qualifying opportunities for the rollout of the Regus, Spaces, HQ, and Humanly brands.
Leading commercial and contractual negotiations with landlords, investors, developers, real estate funds, and strategic partners.
Managing the expansion pipeline and overseeing al

Commercial Consulting logoCC

Independent Business Consulting

May 2024 - Apr 2025 (11 months)

- Supporting companies in business development and building relationships with strategic clients.
- Structuring commercial strategies and identifying market opportunities.
- Training in consultative selling, complex negotiation, and product and service solutions.
- Participation in events, executive networking, and professional development focused on preparing for new commercial leadership challen

Linx logoLI

Sr Account Executive / Enterprise

Jun 2021 - May 2024 (2 years 11 months)

P&L management of the main Regional Retail Accounts;
Business Plan development;
Annual quota with Recurring Revenue and Revenue Increase with new projects.

Microcity logoMI

Regional Sales Executive

Feb 2020 - Feb 2021 (1 year)

Business Development South Region (RS, SC and PR) for ITO solutions.
Customer TCO analysis for financial and business viability.
Account management with proving sales results.
Forecast and pipeline report to the Regional Board.

Meta logoME

Sr Business Executive

Sep 2018 - Aug 2019 (11 months)

Business, financial and people management of Business Unit.
Team management with approximately 70 people;
Responsible for prospecting and development of new businesses performing in Business Strategy Solutions.
Agile methodology implementation;
Business Unit P&L Management reporting to Regional Director.

Stefanini Solutions logoSS

Sr Business Manager

Sep 2015 - Sep 2018 (3 years)

Selling to the highest level of decision makers, i.e. C-Level;
Help customers with digital transformation strategies;
P&L Business Unit management with annual revenue and profit strong TARGETS;
Explore and analyze market trends and identify new opportunities in assigned accounts;
Business activities on a daily basis with focus on financial strategic growth;
Performing day-to-day administrative ta

SAP logoSA

Sales Executive - SAP Cloud e-Procurement

Jan 2014 - Sep 2015 (1 year 8 months)

Prospecting and business development for SAP Cloud e-procurement solution;
Business Plan by industry with an appropriated sales approach;
Selling to C-level decision makers;
Promoting and selling the SAP Ariba solution in the south region.

CAPGEMINI logoCA

Account Executive

Apr 2012 - Nov 2013 (1 year 7 months)

Generating new business in the existing accounts maintaining appropriate levels of involvement in customer issues requiring resolution including invoices, disputes and other matters as well as field services leadership and management;
P&L control with customer alignment on a senior level;
Development of Strategic & Action Plan attracting new accounts, prospecting, qualifying and selling ITO solut

DELL logoDE

Inside Sales Manager

Sep 2010 - Nov 2011 (1 year 2 months)

Management, development and coaching the inside sales representatives team, selling complex solutions: hardware, software and services; Focus on the operational strategies and tactic actions aiming at the team results; Management of the team forecast o

SONDA logoSO

Account Executive

Oct 2008 - Mar 2010 (1 year 5 months)

Atuação como Account Executive na gestão de contas corporativas.
• Responsável pela manutenção e expansão da carteira de clientes, garantindo a renovação de contratos.
• Interface com stakeholders internos para assegurar a entrega de serviços e soluções.
• Mapeamento de novas oportunidades de negócio dentro da base instalada.

Petrobras logoPE

Operations Officer

Sep 2007 - Sep 2008 (1 year)

International oil and petroleum product trading operations.
Operational management of international contracts.
Maritime logistics coordination and shipment tracking.
Interface with national and international stakeholders.
Operational risk management and compliance.
Preparation of indicators and management reports.
Work in a multicultural and global corporate environment.

Banco do Brasil logoBB

Business Development Officer

Aug 2004 - Sep 2007 (3 years 1 month)

Head of Banco do Brasil’s remittance operations in the United Kingdom, managing a team of 10 professionals with a focus on growth, commercial performance, and operational excellence.
Development of customer acquisition strategies targeting the Brazilian community in England, driving the expansion of the account holder base.
Remessa Fácil project management, reaching a milestone of 4,500 new users

L'Oréal logoLO

Key Account

Sep 1996 - Apr 2004 (7 years 7 months)

Gestão de contas-chave no setor de bens de consumo.
• Responsável pelo relacionamento com grandes contas, garantindo o sell-in e a presença de marca.
• Monitoramento de KPIs de vendas e execução de planos de trade marketing.
• Negociação de contratos anuais e gestão de margens por categoria de produto.

Education

Degrees, certifications, and relevant coursework

UN

Unisinos

MBA - International Business, Administração

2018 - 2019

MBA in International Business and Entrepreneurship provides knowledge for internationalization strategies in business organizations and critically analyzing business opportunities in global environments.

OU

Oxford Princeton University

International Oil Trading and Pricing

2008 - 2008

LU

London Metropolitan University

Professional Certificate of Marketing, Marketing

2007 - 2007

UP

Universidade Paulista

Bachelor's degree, Business Administration

1997 - 2003

Tech stack

Software and tools used professionally

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