Marta Panazzolo
@martapanazzolo
I grow enterprise revenue through complex B2B sales and strategic partnerships.
What I'm looking for
I've driven enterprise growth across Regus-IWG, Linx, Stefanini, SAP, Dell, Capgemini, and Banco do Brasil, leading complex B2B sales, strategic accounts, and go-to-market initiatives.
At Linx, I achieved 122% of annual sales target while managing P&L and business plans for key regional retail accounts. At Stefanini, I grew Business Unit revenue 30% year over year, and at Ávato, I maintained NPS above 95% while expanding recurring revenue within major Southern Region accounts.
I've built C-level relationships, negotiated high-value contracts, and led commercial teams and P&L operations. At Dell, I expanded an inside sales team from 14 to 23 representatives, contributing 13% of Consumer segment revenue in Q1 FY12; at Banco do Brasil in London, I led Remessa Fácil to 4,500 new users in its first year.
Experience
Work history, roles, and key accomplishments
Go-to-Market (GTM) strategies based on market analysis, economic indicators, demand profiles, and regional potential.
Prospecting and qualifying opportunities for the rollout of the Regus, Spaces, HQ, and Humanly brands.
Leading commercial and contractual negotiations with landlords, investors, developers, real estate funds, and strategic partners.
Managing the expansion pipeline and overseeing al
Farmer/Hunter role managing a portfolio of major accounts in the Southern Region.
Focus on increasing recurring revenue by opening up new business opportunities within the existing customer base.
Maintain NPS above 95%.
- Supporting companies in business development and building relationships with strategic clients.
- Structuring commercial strategies and identifying market opportunities.
- Training in consultative selling, complex negotiation, and product and service solutions.
- Participation in events, executive networking, and professional development focused on preparing for new commercial leadership challen
P&L management of the main Regional Retail Accounts;
Business Plan development;
Annual quota with Recurring Revenue and Revenue Increase with new projects.
Business Development South Region (RS, SC and PR) for ITO solutions.
Customer TCO analysis for financial and business viability.
Account management with proving sales results.
Forecast and pipeline report to the Regional Board.
Business, financial and people management of Business Unit.
Team management with approximately 70 people;
Responsible for prospecting and development of new businesses performing in Business Strategy Solutions.
Agile methodology implementation;
Business Unit P&L Management reporting to Regional Director.
Selling to the highest level of decision makers, i.e. C-Level;
Help customers with digital transformation strategies;
P&L Business Unit management with annual revenue and profit strong TARGETS;
Explore and analyze market trends and identify new opportunities in assigned accounts;
Business activities on a daily basis with focus on financial strategic growth;
Performing day-to-day administrative ta
Prospecting and business development for SAP Cloud e-procurement solution;
Business Plan by industry with an appropriated sales approach;
Selling to C-level decision makers;
Promoting and selling the SAP Ariba solution in the south region.
Generating new business in the existing accounts maintaining appropriate levels of involvement in customer issues requiring resolution including invoices, disputes and other matters as well as field services leadership and management;
P&L control with customer alignment on a senior level;
Development of Strategic & Action Plan attracting new accounts, prospecting, qualifying and selling ITO solut
Management, development and coaching the inside sales representatives team, selling complex solutions: hardware, software and services; Focus on the operational strategies and tactic actions aiming at the team results; Management of the team forecast o
Atuação como Account Executive na gestão de contas corporativas.
• Responsável pela manutenção e expansão da carteira de clientes, garantindo a renovação de contratos.
• Interface com stakeholders internos para assegurar a entrega de serviços e soluções.
• Mapeamento de novas oportunidades de negócio dentro da base instalada.
International oil and petroleum product trading operations.
Operational management of international contracts.
Maritime logistics coordination and shipment tracking.
Interface with national and international stakeholders.
Operational risk management and compliance.
Preparation of indicators and management reports.
Work in a multicultural and global corporate environment.
Head of Banco do Brasil’s remittance operations in the United Kingdom, managing a team of 10 professionals with a focus on growth, commercial performance, and operational excellence.
Development of customer acquisition strategies targeting the Brazilian community in England, driving the expansion of the account holder base.
Remessa Fácil project management, reaching a milestone of 4,500 new users
Gestão de contas-chave no setor de bens de consumo.
• Responsável pelo relacionamento com grandes contas, garantindo o sell-in e a presença de marca.
• Monitoramento de KPIs de vendas e execução de planos de trade marketing.
• Negociação de contratos anuais e gestão de margens por categoria de produto.
Education
Degrees, certifications, and relevant coursework
Unisinos
MBA - International Business, Administração
2018 - 2019
MBA in International Business and Entrepreneurship provides knowledge for internationalization strategies in business organizations and critically analyzing business opportunities in global environments.
Oxford Princeton University
International Oil Trading and Pricing
2008 - 2008
London Metropolitan University
Professional Certificate of Marketing, Marketing
2007 - 2007
Universidade Paulista
Bachelor's degree, Business Administration
1997 - 2003
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
Skills
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