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markus User

@markususer

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I build and transform international digital, media and technology businesses for profitable growth.

Germany

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What I'm looking for

I'm looking to lead commercial growth and transformation for an international digital, technology or consumer business, with ownership of P&L, market expansion, partnerships and operating-model change.

At RepRisk, I led the German entity and helped scale Berlin’s technology hub from 21 to more than 45 employees across AI engineering, commercial operations and research. I also helped raise eNPS from 71 to 88 and rolled out a global client-centricity learning programme.

I’ve grown and transformed commercial businesses across digital commerce, SaaS, consumer technology and automotive retail. At ATU/Mobivia, I grew digital sales from €84M to €115M in 24 months while reducing marketing spend by 30%, and redesigned the digital-to-store journey across 550 branches.

Earlier, I tripled turnover at Discount24, launched IONOS in Italy and Mexico, and built international partnerships and market entry programmes across more than 10 markets. I work across P&L leadership, growth, partnerships, digital transformation and organisational change in German, French and English.

Experience

Work history, roles, and key accomplishments

General Manager Germany

RepRisk GmbH

Apr 2023 - Jul 2026 (3 years 3 months)

Led German entity leadership and governance, scaling the Berlin technology hub from 21 to 45+ employees and improving eNPS from 71 to 88. Designed and rolled out a global client-centricity LMS across the organisation.

AI Engineering Commercial Operations Research Leadership LMS Global Transformation

Independent Business Growth Consultant

Digital Commerce Innovations

Feb 2021 - Apr 2023 (2 years 2 months)

Provided interim and advisory mandates focused on commercial acceleration, organisational restructuring, and digital go-to-market execution.

Digital Transformation Smart Home FMCG D2C Fashion Commercial Acceleration Organisational Restructuring GTM

Chief Revenue Officer a.i.

Robovox DistributionsGmbH

Dec 2021 - Nov 2022 (11 months)

Designed commercial go-to-market for three consumer technology brands across nine countries with a €100M+ revenue ambition.

GTM Expansions Consumer Technology Revenue Strategy

Chief Marketing Officer a.i.

Oceansapart

Feb 2021 - Oct 2021 (8 months)

Took over CMO responsibilities during Altor ownership/exit period, leading Performance Marketing, Paid Social, CRM, and Campaign Management. Doubled paid performance revenue share from 8% to 16%.

Performance Marketing Paid Social CRM Campaign Management Instagram Snapchat TikTok Affiliate

CMO & Head of E-Commerce

ATU.de

Oct 2018 - Feb 2021 (2 years 4 months)

Grew digital sales from €84M to €115M in 24 months while reducing marketing spend by 30% and increasing ROAS from €8 to €24. Re-engineered the digital-to-store customer journey across 550 branches, delivering €2M+ annual structural savings.

Digital Commerce CRM Brand BIツール Customer Service ROAS Segmentation Local Marketing Performance Measurement

Director Global Client Lead a.i.

PIA UDG

Jan 2018 - Dec 2018 (11 months)

Led major international client relationships including O2/Telefónica, Philips Medical, and Beiersdorf, managing seven-digit social media budgets and supporting business integration into PIA Group.

Customer Relationship Management Social Media Budgets Integration

Digital Executive & C-Level Interim

Digital Commerce Innovations

Mar 2015 - Oct 2018 (3 years 7 months)

Provided interim and advisory mandates focused on commercial acceleration, digital GTM execution, and restructuring.

Digital GTM Restructuring Commercial Acceleration

CCO a.i.

Creatrade Holding GmbH

Jan 2017 - Dec 2017 (11 months)

Conducted full review of customer interaction model, optimised marketing spend by 20% through Marketing Mix Modelling and Power BI. Led 5 teams and 60 employees for lifestyle brands.

Marketing Mix Modelling Power BI Team Leadership Customer Interaction

Co-Founder & CMO

Bier-Deluxe

Jan 2015 - Dec 2016 (1 year 11 months)

Built Germany's #1 craft beer community marketplace, achieving EBITDA contribution of 25% through website monetisation. Shareholder since 2017.

Marketplace Ecommerce Monetisation Community Building

VP Strategic Business Development

IONOS / 1&1

Sep 2011 - Feb 2015 (3 years 5 months)

Led market launches in Italy and Mexico, coordinating a 25-person core team and approximately 100 contributors. Negotiated PayPal master agreement and integrated seven payment providers, holding P&L responsibility across 10 markets.

International Expansion Market Launch Partnerships Payment Integration P&L management

Managing Director (GF)

Discount24

Jul 2007 - May 2011 (3 years 10 months)

Turned around an underperforming Franco-German Otto/Cdiscount joint venture, tripling turnover to near-nine-digit revenue in three years and materially improving EBIT. Led new commerce platform and SAP rollout, and ultimately the orderly wind-down of the JV.

P&L management Turnaround Management CPA Marketing Live Shopping Cross Selling Social Commerce SAP Platform Rollouts

Director International Purchasing

Cdiscount (Cnova)

Jan 2005 - Dec 2007 (2 years 11 months)

Added €40M in annual buying volume with incremental margin improvement. Led due diligence for the Otto joint venture merger.

Purchasing Due Diligence Margin Improvement

VP Strategic Accounts EMEA

E-device

Jan 2003 - Dec 2005 (2 years 11 months)

Built international enterprise sales for an award-winning French M2M & IoT startup across EMEA.

Enterprise Sales M2M IoT EMEA

VP Business Development

Digiplug (Accenture)

Jan 2000 - Dec 2003 (3 years 11 months)

Closed licensing agreements with Panasonic and NEC covering 5M+ mobile devices with polyphonic ringtones. Created and shipped 1M+ Ringtone Scratchcards for Universal Music Germany.

Licensing Business Development Mobile Technology Partnerships