At Motova Mobility, I built a vehicle transfer and logistics company from the ground up, operationally and strategically. I led dispatch, marketing and HR, designed processes for scaling, and established direct commercial relationships with FINN, Europcar and Sixt within five months.
As Chief Marketing Officer at Kokadi GmbH & Co. KG, I led three departments and ten team members across 20 international markets. I opened a new market and sales channel, managed approximately €150,000 in monthly advertising spend at a ROAS of 10 to 18, and contributed to tripling revenue within eight months.
As Chief Operating Officer at Haarsachen Friseurbedarf, I scaled the Shopify store to €3.5 million in annual revenue in Germany alone through frontend and offer optimisation. I also hired and led a team and took over full budget responsibility.
I started in e-commerce in 2016 with my own online shops, learning sourcing, shop setup, paid social and search, and conversion optimisation hands-on. I also founded Ebabil, scaling the D2C brand to approximately €40,000 in monthly revenue, and independently conceived and developed digitalisation software for the healthcare sector.
