Hanna Green

Drive end-to-end customer loyalty strategy and budget management while developing strategic partnerships to maximize customer lifetime value and retention. Lead cross-functional remote team of specialists across project management, data analytics, communications, and gifting strategy.

Built complete market entry strategy for retail from ground zero, establishing infrastructure, recruiting teams, and developing strategic partnerships. Scaled retail footprint from 5 to 22 locations (340% growth) while leading remote team of 22 managers overseeing 100+ staff across Germany.

Managed operations across 5 European markets, overseeing 12 locations and leading remote team of 100+ staff with full P&L responsibility. Consistently exceeded quarterly and annual sales targets by 15% while identifying new business opportunities that delivered 50-100% quarterly showroom growth.

Managed team of 5 salespeople, providing daily coaching and performance management to consistently meet or exceed quarterly sales targets. Oversaw personnel planning, development, stock management, and delivered world-class customer service while resolving all customer escalations.

Drove revenue growth and performance optimization to become #1 performing region in Europe for Claudie Pierlot in 2014, achieving 35% above sales target. Owned all recruiting, onboarding, and training operations while building strategic relationships with senior management of major department store partners.

Managed two largest German accounts representing approximately 80% of total company revenue. Drove new services and product sales, ensuring account retention and growth.

Led project management of Virtual Reality initiatives across European FMCG sector, managing cross-functional projects spanning category reviews, product launches, merchandising solutions, store concepts, and consumer research. Based on-site at Unilever Paris office, managing Customer Innovation Centre and networking across regional innovation centers.

Oversaw the whole recruiting process from creating the job profile, placing job adverts, preselection, interviewing to presenting the best candidates to the client.

Certificate in Digital Marketing from Borcelle Business School, completed in 2008.

Studied at the University of Utah on a basketball scholarship, with coursework in business.

Diploma in Business Administration (Diplom-Kauffrau) from the University of Hamburg, completed in 2006.