At Improbable’s Somnia Network, I led the 2026 marketing strategy and wrote go-to-market plans for two products. dreamDEX reached US$120M in cumulative volume, while Prophecy reached 33,000 users and 1.3M+ predictions.
I built a Marketing OS on Claude, connected to PostHog, Slack and Linear, that cut weekly reporting from four hours to less than one. Before that, at Flagship – Agents for De-Finance, I grew a consumer mini-app on Base from 18K to 950K users in 10 months and more than halved the cost per new customer.
At IBM iX DACH, I led METRO AG’s customer-data and CRM programme across 21 markets; it won the Best Retail Cases Award 2023. At Deloitte Digital, I worked on a B2B e-commerce programme for Guardian Glass in 20 countries and web content and commerce rollouts in 76 countries.
