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Tsitsi Tuakli-Katerere

@tsitsituakli-katerer

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Growth strategist at Vivobarefoot who generated £10m by scaling four new business verticals across EMEA.

Germany

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What I'm looking for

I’m eager to apply my collaborative mindset, analytical skills and strategy expertise to drive growth at a forward-thinking company.

At Vivobarefoot, I owned growth strategy and P&L for Revivo, doubling net revenue from £1.5m to £3m in 12 months through pricing and operations optimization. I also expanded the trade-in service from 2 to 28 countries.

At Zooplus, I partnered with Product, CRM, UX and Data Analytics teams on personalization and experimentation. This work boosted average order value by 40% and helped support a 30% revenue lift across 10 teams.

Today, I run Circular Business Network and advise SMEs on circular business models. I’ve also partnered with the City of Munich and Circular Munich on a textile collection strategy, and built three AI agents that reduced market research report production time by 30%.

Experience

Work history, roles, and key accomplishments

Current

Founder, Consultant

Current

Circular Business Network

Jan 2025 - Present (1 year 10 months)

Founded a global network for professionals to connect, collaborate, innovate and scale impact; provided consulting services. Advised 5 SMEs on piloting, scaling, and optimizing circular business models for profitability.

Consulting Circular Economy Business Model Innovation AI Agents Market Research Project Management

Revivo Lead (Recommerce & Circular Services)

Vivobarefoot

Apr 2021 - Jan 2025 (3 years 9 months)

Owned P&L and growth strategy for the business unit; drove sales revenue through market expansion, new business verticals and revenue optimization. Doubled net revenue from £1.5m to £3m in 12 months and expanded trade-in service from 2 to 28 countries.

P L Ownership Growth Strategy Market Expansion Pricing Optimization Cross functional Leadership Budget Management Market Research OKRs Partnership Management

On-site & Personalization Manager

Zooplus

Jun 2020 - Apr 2021 (10 months)

Worked cross-functionally with UX, CRM, Product and Data Analytics teams to optimize onsite experience for 8 million customers, improving conversion rate, Average Order Value, Customer Lifetime Value across 25 European markets. Boosted Average Order Value by 40% through personalization initiatives.

Personalization A B Testing Experimentation Data Analysis Customer Segmentation Automation Cross Functional Collaboration Conversion Rate Optimization

Freelance Consultant

T3K Digital

Sep 2012 - Jun 2020 (7 years 9 months)

Consulted for retail, marketplace and startup clients on digital transformation, customer experience and growth strategy. Improved conversion rate by 33% for eBay UK and scaled monthly sales for VINOKILO from €1,500 to €10,000.

Digital Transformation Customer Experience Growth Strategy Conversion Rate Optimization Inventory Management User Research Heatmaps Product Discovery

Head of Marketing

Zyncd

Sep 2014 - Sep 2016 (2 years)

Planned and executed marketing strategy for 4 AI-driven networking communities; managed 1 direct report. Drove 3x increase in monthly active users for UK Transport's networking community by translating analytics data and market research into action plans.

Marketing Strategy Data Analysis Market Research Product Collaboration Team Management Business Planning Unit Economics GTM Strategy