Marina Ramella

Led digital and e-commerce strategy across the US, Canada and Mexico, managing a team of 5 and driving initiatives that represent over 60% of total revenue.

- Led 360° marketing and customer journey initiatives, aligning digital platforms, CRM, SEO and UX to improve acquisition, conversion and retention.
- Owned the end-to-end website redesign and migration, defining experimentation roadmaps and

Led the 360° marketing strategy across Argentina, Chile and Uruguay, managing cross-functional teams and driving revenue growth, brand positioning and digital transformation.

- Defined and executed the integrated marketing strategy (360°) across paid, owned and earned media.
- Led go-to-market planning and major commercial campaigns (Hot Sale, Cyber Monday), contributing to record revenue of $15M

Supported the execution of the marketing strategy for Argentina and Chile, coordinating agencies, campaigns, and trade activations to strengthen brand positioning and sales performance across both B2C and B2B channels.

- Managed the operational execution of marketing plans, coordinating agencies to ensure creative assets and deliverables met brand guidelines and objectives.
- Assisted the Marketi

Clients: Banco Galicia y Ribeiro
Coordinated and executed integrated media strategies for top banking and retail clients, bridging creative and media teams while leading execution across online and offline channels

- Coordinated and led a team of 5 specialists, briefing client needs, assigning priorities, and ensuring campaigns aligned with business objectives.
- Developed and implemented media p

Led the end-to-end management of Microsoft Argentina & LATAM account, overseeing 360° campaign production and coordinating creative and technical deliverables across B2C and B2B channels.

- Held full ownership of the account, managing requests from a 10-person Microsoft team and serving as the go-to contact for new project development.
- Coordinated creative and technical briefings, translating c

Clients Latam & Worldwide for Mobile Advertising
Client Management, Sales Pitching, Analysis and Reporting
Implemented and optimized CPA, CPL, CPC, and app download campaigns.

Implementation, Monitoring, and Optimization of CPC & CPA Campaigns on Facebook
Reporting and case studies.

Sales of Performance campaigns (CPC,CPL, CPA) in Argentina, LATAM and Worldwide.
Account follow up & Optimization of campaigns

Sale and issuing of touristic packages, plane tickets, excursions to all parts of the world.

Sale of Touristic Packages, plane tickets, hotels, excursions in a international al national level.

Pursued a Bachelor's degree in Advertising, focusing on marketing and communication strategies.

Completed a Technical Undergraduate program in Tourism and Hotels, gaining foundational knowledge in the hospitality industry.