Open to opportunities

Florencia Zeballos

@florenciazeballos

Message

I am a marketing project manager driving digital campaigns and team execution.

Argentina

Message

What I'm looking for

I seek roles leading digital and omnichannel marketing projects where I can drive brand growth, mentor cross-functional teams, apply data-driven insights, and manage CRM and e-commerce initiatives within collaborative, growth-focused companies.

I am a marketing leader with extensive experience managing digital campaigns, coordinating multidisciplinary teams, and delivering measurable growth for brands.

I have led brand strategy and multichannel activations, from media planning and influencer programs to e-commerce and traditional channels, driving KPI-based results while overseeing budgets and supplier relationships.

I prioritize organized, adaptable project execution using data analysis, CRM automation, and clear stakeholder communication to support commercial objectives. I seek to join teams that value strategic growth, cross-functional collaboration, and measurable outcomes.

Experience

Work history, roles, and key accomplishments

Current

Brand Manager

Current

Newsan S.A.

May 2025 - Present (3 months)

Design and execute brand strategies and multichannel communication plans, managing influencers, e-commerce and budgets to drive brand growth. Analyze market and consumer behavior and generate KPI reports to inform decisions.

Brand Strategy Project Management Multi channel Marketing Influencer Marketing Budget Management Market Analysis KPIs

Senior Marketing Analyst

Galderma Argentina

Jul 2023 - May 2025 (1 year 10 months)

Developed global and local marketing actions and coordinated social media, press, influencers and filming activities to strengthen brand presence. Managed suppliers, agencies and department budget while supporting events and content planning.

Marketing Strategy Social Media Influencer Management Budget Management Supplier Management Event Planning Content Planning

Senior Media Planner

Havas Argentina

Jul 2021 - Jul 2023 (2 years)

Led strategic planning and evaluation of online and offline campaigns, negotiated media buys and presented results to stakeholders to optimize performance. Monitored project delivery and provided competitive market analysis.

Media Planning Media Buying Campaign Analysis Negotiation Project Management Market Analysis performance reporting

Marketing Assistant

Havas Argentina

Jan 2020 - Jul 2021 (1 year 6 months)

Executed multichannel marketing activities and monitored CRM, social and influencer communications, coordinating with agencies to ensure timely campaign delivery. Supported content and media operations to maintain consistent brand messaging.

CRM Social Media Content Management Vendor Relations Multi channel Marketing

Media Assistant

Havas Argentina

Apr 2018 - Dec 2019 (1 year 8 months)

Supported execution and monitoring of online and offline campaigns, preparing materials and results presentations to inform media decisions. Managed tactical reporting to track campaign performance.

Media Management Campaign Tracking Reporting Materials Preparation Performance Analysis Media Operations

Media Assistant

Group M

Jun 2017 - Apr 2018 (10 months)

Monitored campaigns and closed deliverables for multinational clients, compiling results and presentations to support performance reviews. Coordinated across teams to ensure accurate campaign reporting.

Multitasking