Successfully managed three diverse business accounts for Carleton University Student Association, achieving a remarkable 250% increase in followers and engagement within the first month. Adept at crafting compelling short-form video content for TikTok and Instagram Reels, surpassing average reach by over 30%. Utilized strategic planning, innovative content creation, and collaborative engagement to drive successful brand campaigns and promotions. Proficient in analytics, enhancing content strategies and building brand loyalty. Skillfully managed collaborations between clubs, handled promotions for events, and brought a unique youthful perspective through professional photography. Excelled in fostering community growth and demonstrating adaptability in a dynamic social media landscape.
Marilyn Madlion
@marilynmadlion
Social Media specialist, with a proven track record of elevating brand presence and engagement.
CanadaExperience
Author
xlibris publishing
I wrote OC OD: Overcoming her overdose when I was 15 years old. It's currently in over 1500 bookstores world wide
content creator
Wasserman: Prime Student
This is a paid, part-time role that consists of authentically promoting Prime Student on campus and on your personal, public social media channels. You have the autonomy and flexibility to successfully execute program deliverables on your own schedule throughout the 6 active weeks.
Social media coordinator
Carleton University
Apr 2023 - Nov 2023 (7 months)
Succeeded three business social media accounts under Carleton University Student Association
• Solidified brand image and brand loyalty
• Created posts a week in advance and gave enough time for review for managers.
• Innovated and produced engaging short-form video content using CAPCUT for platforms like TikTok and Instagram Reels which reached over 30% more accounts than average.
project manager
Ted&co
Apr 2021 - Sep 2022 (1 year 5 months)
• Innovated and succeeded in coordinating the building of each brand kit and image for each client.
• Oversaw a team, including a graphic designer, to ensure successful execution of client projects at Ted&co.
• Took on the role of copywriter and editor for all textual content such as captions and graphic texts ensuring a cohesive and engaging narrative.
Tech stack
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