Open to opportunities

Makayla hudson

@makaylahudson

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Public relations professional specializing in social media & Digital marketing

Canada

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What I'm looking for

I seek a role focused on social media and digital marketing where I can create impactful content, run campaigns, collaborate with brands, and grow within a creative, results-driven team.

I am a detail-oriented communications professional with hands-on experience in social media management, content creation, digital marketing, and website maintenance. I have managed social accounts, executed paid Meta ad campaigns, produced UGC and visual content using Canva and CapCut, and kept websites updated with WordPress and Divi Builder.

I have supported organizational communications through internships and administrative roles, designed promotional materials and email newsletters, and collaborated with brands across beauty and lifestyle sectors to increase reach and engagement. I bring strong communication, organization, and analytical skills to drive consistent branding and measurable campaign performance.

Experience

Work history, roles, and key accomplishments

Current

Administrative & Marketing Assistant

Current

BST Vacations

Jul 2024 - Present (1 year 6 months)

Managed daily office operations and administrative systems while creating promotional materials and executing social media and email marketing that maintained web content and supported bookings.

Meta Business Suite WordPress Canva Email Marketing Social Media Management Content Creation Analytics Office Administration

Social Media Coordinator

Skin Health

Jan 2024 - Jul 2024 (6 months)

Managed Instagram and Facebook accounts, revamped profiles for cohesive branding, ran Meta ads and A/B tests to optimize engagement and drive conversions.

Meta Business Suite Meta Ads Canva A B Testing Content Strategy Instagram Facebook Analytics

Communications Intern

WorldSkills Ottawa

Jan 2024 - Apr 2024 (3 months)

Scheduled social content, produced graphics and videos, and drafted blogs and communication plans during a 270-hour placement to boost digital engagement and organizational messaging.

Meta Business Suite Content Creation Graphic Design Microsoft Teams Video Editing Communication

Conference & Events Server

Algonquin College

Oct 2023 - Jan 2024 (3 months)

Supported setup and teardown for events, provided food and beverage service including bartending at high-volume events while following Smart Serve guidelines.

Bartending Guest Service

Social Media Coordinator

Pin Up Cosmetics

Sep 2023 - Jan 2024 (4 months)

Grew Instagram and TikTok presence using scheduling tools and curated cohesive grids, producing UGC and analyzing metrics to increase reach and engagement.

TikTok Instagram Content Creation Canva Social Analytics

Server / Hostess

Shoeless Joes

Jan 2020 - Dec 2023 (3 years 11 months)

Provided guest service, supported event and high-volume food & beverage operations, and maintained clean organized workspaces to ensure positive guest experiences.

Customer Service Food & Beverage event support POS Teamwork Time Management

Retail Sales Associate

Suzy Shier

Oct 2022 - Apr 2023 (6 months)

Maintained sales floor presentation, handled transactions, and provided customer service to drive sales while managing stock and loss-prevention procedures.

Customer Service Sales Merchandising Point of Sale Inventory Management Loss Prevention Visual Merchandising

Education

Degrees, certifications, and relevant coursework

Algonquin College

Diploma, Public Relations

2022 - 2024

Activities and societies: Communications internship (270-hour placement) with WorldSkills Ottawa; involvement in digital marketing projects and conference/event work.

Completed a Public Relations diploma program with coursework and practical placements in communications, digital marketing, and media management.