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Avneet Gill

@avneetgill

Social Media Manager optimizing paid social and platform analytics to grow engagement, leads, and ROI.

Zimbabwe
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What I'm looking for

I’m looking to manage multi-platform social and paid campaigns end-to-end—using analytics, A/B testing, and SEO to improve conversions, engagement, and lead generation while keeping brand identity consistent.

I run integrated social and digital marketing campaigns across Instagram, TikTok, Meta, and LinkedIn, using Google Analytics and platform analytics to improve conversions and marketing ROI. I also manage paid social advertising through reporting tools and Meta Ads Manager, tuning targeting, creative, and budgets based on performance.

Before that, I supported content creation and publishing as a Digital Media Intern—building graphics, presentations, videos, and marketing collateral with Canva and Adobe Creative Suite. I produced and edited online content, including A/B production and editing, and helped keep brand identity consistent with tools like CapCut.

In roles like Digital Marketing Specialist and Social Media Coordinator, I designed and managed marketing materials and digital ads, updated WordPress website content with SEO in mind, executed A/B testing across email and landing pages, and used CRM platforms and Mailchimp to run email campaigns and nurture audiences.

Experience

Work history, roles, and key accomplishments

UP

Digital Marketing Specialist

Upper Canada Forest Products

Apr 2022 - May 2024 (2 years 1 month)

Designed and managed marketing materials, digital advertisements, and branded assets using Adobe Creative Suite. Managed website content using WordPress and executed A/B testing across campaigns.

AI

Social Media and Marketing

Affordable Used Car Sales Inc.

Sep 2019 - Jun 2023 (3 years 9 months)

Planned and executed digital marketing campaigns promoting vehicle inventory across social media, Google Business, Meta Ads, and online automotive platforms.

TS

Social Media Coordinator

This Is Our Shot

May 2020 - Oct 2020 (5 months)

Contributed to a national outreach initiative by developing and distributing digital content aligned with public health messaging.

CI

Digital Media Intern

Cityline

Jun 2019 - Aug 2019 (2 months)

Assisted in content creation and publishing across digital platforms, including website and social media. Supported video production and editing for online content.

Education

Degrees, certifications, and relevant coursework

University of Guelph-Humber logoUG

University of Guelph-Humber

Honours Bachelor, Media Studies

Honours Bachelor degree in Media Studies from the University of Guelph-Humber.

Humber College Institute of Technology and Advanced Learning logoHL

Humber College Institute of Technology and Advanced Learning

Diploma, Media Communication

Diploma in media communication with specialization in Visual Communication from Humber College.

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