Open to opportunities

Kahlan Thomson

@kahlanthomson

Message

Social media specialist focused on engagement and brand storytelling.

Canada

Message

What I'm looking for

I seek a dynamic role where I can enhance brand engagement through innovative social media strategies and collaborative teamwork.

As a dedicated Social Media Engagement Specialist, I thrive on crafting compelling narratives that resonate with audiences. My experience spans developing multi-platform strategies that enhance brand awareness and engagement, particularly during my tenure at the Centre for International Governance Innovation. Here, I successfully launched a LinkedIn newsletter that attracted over 6,500 subscribers in its first month, showcasing my ability to connect with and grow communities.

Prior to this role, I honed my skills as a Content and Social Media Coordinator at eSentire, where I created thought leadership content and executed campaigns that drove brand engagement. My background in digital marketing, complemented by my academic achievements in Communications Studies, equips me with a unique perspective on the intersection of storytelling and analytics. I am passionate about leveraging social media to foster connections and drive meaningful conversations.

Experience

Work history, roles, and key accomplishments

Social Media Engagement Specialist

Centre for International Governance Innovation

May 2023 - Jul 2024 (1 year 2 months)

Developed and managed multi-platform social media strategies to increase brand awareness and engagement. Led content creation and monitored analytics to optimize strategies. Launched a successful LinkedIn newsletter with over 6,500 subscribers in the first month.

Social Media Strategy Content Creation Community Engagement Social Analytics Cross Functional Collaboration Video Production Copywriting Visual Design

Content and Social Media Coordinator

eSentire

Oct 2021 - May 2023 (1 year 7 months)

Created and managed thought leadership content for various platforms. Executed social media campaigns and utilized SEO best practices to optimize content performance while collaborating with cross-functional teams.

Content Creation Campaigns SEO Analytics Cross Functional Collaboration Marketing Strategy

Digital Marketing Coordinator

Digital Main Street

Mar 2021 - Jun 2021 (3 months)

Consulted with clients on digital transformation strategies and implemented digital tools to enhance their marketing and social media strategies. Optimized content using SEO techniques.

Digital Marketing Consultation Social Media Strategy SEO Marketing Tools Digital Transformation

Digital Marketing Specialist

Wilfrid Laurier University

Jul 2020 - Aug 2020 (1 month)

Managed social media content and executed e-marketing campaigns. Tracked email engagement analytics and created written features highlighting alumni stories.

Social Media Management Content Creation Alumni Relations Campaign Management

Marketing and Social Media Assistant

Paris and District Chamber of Commerce

Jul 2019 - Jan 2020 (6 months)

Designed marketing materials and promoted local events through photography and videography. Managed social media profiles to engage with community members.

Marketing Design Photography Videography Social Media Management Community Engagement