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Malavika Puri

@malavika

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Marketing professional driving audience growth through content strategy and performance optimization.

Canada

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What I'm looking for

I’m looking for a purpose-driven marketing role where I can lead content strategy, manage campaigns, and optimize performance—especially in education or nonprofit-focused teams that value measurable impact and thoughtful community engagement.

I’m a marketing professional with experience across social media, digital marketing, and brand management in higher education, nonprofit, and growing startup environments. I build measurable audiences and turn strategy into execution through campaign delivery and performance optimization. I’m especially energized by work that advances education and nonprofit impact.

Across roles like Marketing Assistant, Marketing Coordinator, and Content Creator, I’ve increased engagement and impressions by pairing clear messaging with repeatable production systems. I’ve produced email and social content that drove 42% higher engagement, built design systems that strengthened consistency, and delivered campaign assets on tight timelines.

I also bring modern workflows to marketing—integrating AI-assisted ideation and production to increase output capacity by 50%. From early-stage strategy that delivered the brand’s first 200 followers in two months to LinkedIn campaigns supporting B2B lead generation, I focus on community-building, purpose-led storytelling, and continuous improvement.

Experience

Work history, roles, and key accomplishments

Marketing and Communications Assistant

Catholic Community Services of York Region

Dec 2025 - Mar 2026 (3 months)

Delivered marketing assets for 50+ community programs with 48-hour turnaround timelines across digital and print channels. Increased audience engagement by 42% through email and social media content, while reducing production turnaround time by 15% by streamlining branded templates and workflows.

Email Marketing Social Media Content Campaign Consistency Workflow Optimization Performance Optimization

Marketing Assistant

ThruLiquid

Aug 2025 - Nov 2025 (3 months)

Designed and executed a LinkedIn content strategy that increased audience engagement by 33%. Integrated AI-assisted workflows into ideation, copywriting, and design production to raise output capacity by 50%.

LinkedIn Content Strategy Copywriting Content Production Performance Optimization

Social Media Content Creator

Research Bunny

Apr 2025 - Jul 2025 (3 months)

Launched an early-stage social media strategy, building the brand’s first 200 followers within two months. Created short-form visual content and reels that contributed to a 64% increase in engagement.

Social Media Strategy Short form Video Reels Content Planning Audience Growth

Marketing and Communications Assistant

UTM Centre for Student Engagement

May 2024 - Feb 2025 (9 months)

Led campaign execution for 10–12 student programs by coordinating print design, copy, and social media deliverables across cross-functional teams. Built a brand guide and design system that improved campaign consistency and increased impressions by 52%.

Campaign Execution Copywriting Cross Functional Collaboration Design Systems

Marketing Coordinator

UTM Women and Gender Equity Centre

Sep 2022 - Mar 2023 (6 months)

Curated social media and email marketing strategy and increased audience engagement by 31% after a two-year hiatus. Focused on re-engaging the community through consistent content and outreach efforts.

Social Media Strategy Email Marketing Audience Engagement Content Curation

Marketing Content Intern

Nest Wealth Asset Management Inc

Jun 2021 - Dec 2021 (6 months)

Supported B2B lead generation through LinkedIn campaigns and promotion webinars. Redesigned and optimized campaign assets to improve delivery and effectiveness of marketing initiatives.

B2B Lead Generation Webinar Promotion Campaign Asset Redesign Audience Targeting Funnel Support Performance Support

Education

Degrees, certifications, and relevant coursework

University of Toronto Mississauga

Bachelor of Arts, Communication, Culture, Information & Technology (CCIT) and PWC

2020 - 2025

Earned a Bachelor of Arts with a double major in Communication, Culture, Information & Technology (CCIT) and Professional Writing & Communication (PWC).