
Michael Pinnock
@michaelpinnock
I create audience-first social content and UGC that drives brand engagement.
What I'm looking for
I create written and visual content for consumer brands, turning briefs, product information, and campaign goals into scripts, hooks, captions, voiceovers, and calls-to-action.
Through my freelance UGC work, I’ve produced branded content for True Classic, Cliganic, Aunt Jackie’s, Otecka, Livpur, and Lucky Fours. My organic content has generated more than 700,000 views across fashion, skincare, beauty, lifestyle, wellness, food, and fitness.
I plan, film, edit, and deliver short-form video for Instagram, TikTok, YouTube Shorts, and paid advertising. I also develop creative concepts, storyboards, content calendars, and platform-first ideas informed by trends and audience engagement.
Alongside content creation, I’ve managed property portfolios, coordinated teams and contractors, supported sales and leasing goals, and handled high-volume client communications. I bring organized project coordination, stakeholder management, and bilingual English and French communication to brand work.
Experience
Work history, roles, and key accomplishments
Property Manager
Ironclad Inc.
Mar 2026 - Present (7 months)
Independently oversee a 160-unit portfolio and coordinate a team of three across leasing and maintenance. Coordinate daily projects with team members and contractors while managing appointments, documentation, and operational priorities.
Freelance Content Creator & UGC Creator
Self-Employed
Jan 2023 - Present (3 years 9 months)
Create engaging written and visual content for consumer brands across social media, paid advertising, and digital marketing campaigns from concept to final delivery. Produced branded content for True Classic, Cliganic, Aunt Jackie’s, Otecka, Livpur, and Lucky Fours.
Property Manager / Leasing Manager
E&S Property Management
Jan 2024 - Feb 2026 (2 years 1 month)
Managed 200+ rental units across Ottawa and the Greater Ottawa area while coordinating team members and contractors. Used social media, CRM platforms, and rental platforms as part of market strategies to support leasing and quarterly sales targets.
Administration & Client Coordinator
Keller Williams Integrity
Aug 2023 - Jan 2024 (5 months)
Processed closing and transactional documentation and managed a high volume of client and internal inquiries. Coordinated communications across a 275-agent brokerage, including clients, marketing, and closing documentation.
Customer Service Agent
Teleperformance
Apr 2022 - Jul 2023 (1 year 3 months)
Organized and coordinated a 10-person team, scheduled and led weekly meetings, and provided customer service in a fast-paced environment. Handled administrative, retail, and customer service tasks while applying high-level problem-solving skills.
Sales Representative & Team Lead
Freedom Mobile
Jun 2022 - May 2023 (11 months)
Supported daily, weekly, and monthly sales goals, consistently achieving targets and using consultative sales techniques to match customers with suitable services.
Education
Degrees, certifications, and relevant coursework
Carleton University
Bachelor's Degree, Earth Sciences & Mathematics
Bachelor's degree in Earth Sciences and Mathematics, completed in Summer 2025.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
mpmmedia.my.canva.site/ugc-portfolioSalary expectations
Job categories
Skills
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