Open to opportunities

Maribeth Bickford

@maribethbickford

Message

I lead AI-driven leadership development and scalable learning programs.

United States

Message

What I'm looking for

I seek a leadership role driving AI-enabled L&D, scalable leadership programs, inclusive design, and measurable ROI in remote-first environments where I can mentor teams and deliver enterprise impact.

I am a transformational learning and development leader with 13+ years building leadership development and organizational capability at scale, blending human-centered design with AI-powered learning innovation. I have led programs serving thousands of employees and millions of users, delivering measurable ROI and efficiency gains.

My work has pioneered AI-assisted content creation, enterprise LMS migrations, and inclusive learning design, generating multi-million dollar cost savings while mentoring cross-functional teams to sustain impact. I prioritize data-driven strategy, accessibility, and remote-first architectures to drive adoption and measurable performance improvements.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager, Learning Content

Current

Expedia Group

Jan 2023 - Present (2 years 7 months)

Pioneered AI-driven learning content strategy, leading a team of 9 and training 6,000+ global customer support agents, achieving $3.2M in cost savings and $1M initial translation savings through AI localization.

Learning Strategy Localization Human Centered Design Team Leadership Remote Learning Architecture Data Driven Evaluation

Senior Manager, Learning Design & Operations

Etsy

Jan 2021 - Jan 2023 (2 years)

Designed onboarding and manager development programs of 30+ interactive modules and led accessibility initiatives that increased Disability Equality Index score by 25% and achieved a 100% score.

Instructional Design Accessibility Onboarding Vendor Management ROI Measurement Program Design

Manager, Instructional Design

GoDaddy

Jan 2018 - Jan 2021 (3 years)

Led a team of 13 instructional designers and delivered 20+ enterprise programs and leadership curricula serving 6,000+ global employees across US and EMEA.

Curriculum Design Leadership Development Coaching Program Management Stakeholder Management Blended Learning

Instructional Designer

Adobe Marketo

Jan 2017 - Jan 2018 (1 year)

Designed curriculum enabling 5,000+ customers to leverage a marketing automation platform and delivered $400K+ value via 40 courses and 70 videos in a 9-month timeline, including $200K in video productions.

Instructional Design Curriculum Development Video Production Articulate Storyline Customer Training Content Production

Technical Content Analyst

MailChimp

Jan 2015 - Jan 2016 (1 year)

Implemented analytics frameworks using Google Analytics and internal tools to optimize learning effectiveness, content ROI, and user engagement for a 10M+ user base.

Learning Analytics Google Analytics ROI Measurement Content Strategy Technical Writing Performance Metrics

Instructional Designer

MailChimp

Jan 2011 - Jan 2015 (4 years)

Built a customer-facing instructional ecosystem from zero to 300 learning objects and 400 knowledge base articles, serving 10M+ users and generating 28M+ content views over four years to reduce support costs.

Content Strategy Google Analytics Customer Education Learning Analytics

Senior Manager, Learning & Development

GoDaddy

Promoted to senior manager to scale leadership development and multiyear roadmaps, building blended learning architectures and improving delivery efficiency through situational leadership coaching.

Leadership Development Roadmapping Blended Learning Performance Support Situational Leadership