FRFabio Rodriguez
@fabiorodriguez
Multilingual marketing and business development leader with 15+ years experience.
SpainWhat I'm looking for
With over 15 years of international experience, I am a multilingual professional specializing in B2B go-to-market strategies, marketing, and business development. My career has been marked by a proven ability to scale partner ecosystems and drive annual recurring revenue (ARR) growth across EMEA. I have a strong track record in building and managing technology partnerships within fast-paced SaaS environments, leveraging my expertise in partner acquisition, negotiation, and go-to-market execution.
Currently, I serve as the Director of Marketing and Business Development at GENEXAI, where I lead customer acquisition and manage key relationships with Fortune 500 clients. My role involves setting strategic direction for the company and working closely with product teams to align our offerings with market needs. Previously, I held significant positions at YOKOY and ORCAM TECHNOLOGIES, where I successfully launched operations in new markets and achieved consecutive double-digit growth. My academic background includes an MBA from IESE Business School, which complements my extensive professional experience.
Experience
Work history, roles, and key accomplishments
Director of Marketing and Business Development
GENEXAI
Jan 2024 - Present (1 year 5 months)
Led customer acquisition and managed key relationships with Fortune 500 clients and startups including Abbott and BD. Part of the leadership team, setting up strategy for the company focusing on go-to-market strategy, business development and marketing efforts. Worked closely with product teams to deploy roadmaps aligned with market needs and customer demands refining value propositions.
Partner and Strategic Alliances Manager EMEA
YOKOY
Jan 2022 - Present (3 years 5 months)
Responsible for growing and developing partner ecosystem across EMEA and delivering ARR from both partner-sourced and reselling deals. Set and managed go to market plans coordinating cross-functional teams for an increase of ARR year on year of 40% in both deals and active partners. Launched alongside three more team members the Spanish office and represented Yokoy in various industry and official
Country Manager Spain & Portugal
ORCAM TECHNOLOGIES
Jan 2018 - Present (7 years 5 months)
Managed the P&L of Spain and Portugal acting as country manager. In charge of sales, marketing, digital strategy, public affairs, and media relations. Pioneered the company's entry into Spain and Portugal, managing all aspects from sales to media relations; consecutive double-digit growth for 4 years.
Intelligence & Insights Manager Spain & Portugal
IMPERIAL BRANDS
Jan 2017 - Present (8 years 5 months)
Led analysis of consumer behavior and new market trends studies with focus on new generation products for the company.
Strategy Consultant (MBA Internship)
FALCONI
Jan 2016 - Present (9 years 5 months)
Joined as part of my MBA as a strategy consultant at Telefonica Brazil (Vivo) working on their salesforce incentives after acquisition of local competitor.
Marketing & Communications Senior Manager EMEA
FEILO SYLVANIA
Jan 2011 - Present (14 years 5 months)
Managed marketing teams of 19 offices responsible of B2B and B2C channels for Sylvania brand in the EMEA region with global sales of \u20ac200M.
Brand & Marketing Manager UK
NEWELL BRANDS
Jan 2008 - Present (17 years 5 months)
Managed the P&L of five brands and the local marketing budget for the UK. Overall sales of $26M and launch of Villaware brand.
Assistant Brand Manager
HENKEL
Jan 2007 - Present (18 years 5 months)
Supported the marketing and sales plans for Neutrex brand, Spain4s market leader in the laundry additives segment.
Education
Degrees, certifications, and relevant coursework
ISIESE Business School
Master of Business Administration, Business Administration
Completed a full-time MBA program at IESE Business School. The program provided a comprehensive understanding of business management and strategy.
UFUniversitat Pompeu Fabra
International Bachelor of Business Administration and Law, Business Administration and Law
Studied a dual degree program combining business administration and law. Gained a foundational understanding of both disciplines.
HOHarvard Business School Online
Diploma, Disruptive Innovation
Completed an online diploma program in Disruptive Innovation. The course was taught by Professor Clayton Christensen.
Tech stack
Software and tools used professionally
Availability
Location
SpainAuthorized to work in
Job categories
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