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Maria MaxwellMM
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Maria Maxwell

@mariamaxwell

Sales leader at Grand Canyon University who built Max Beauty Academy from a home-based practice into a licensed training and retail business.

United States
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I built Max Beauty Academy & Max Beauty Salon from a home-based practice into a licensed vocational academy, retail salon, and training business. I own its strategy, revenue, hiring, and operations, and created the training manuals, SOPs, and performance standards used across the organization.

At Cosmetic Surgery Institute, I drove consultative sales of surgical and non-surgical treatment plans and managed medical product vendor partnerships and clinical training. At Grand Canyon University, I manage an outbound enrollment pipeline using Salesforce, and I'm completing a Graduate Certificate in Artificial Intelligence.

Experience

Work history, roles, and key accomplishments

Grand Canyon University logoGU
Current

Remote Enrollment Counselor

Nov 2024 - Present (1 year 11 months)

Manage a high-volume outbound sales pipeline (~100 contacts/day) using consultative selling in a metrics-driven environment. Utilize Salesforce for pipeline tracking, forecasting, and structured follow-up cadence, and apply objection-handling and motivational interviewing to convert interest into commitment.

MS
Current

Founder & Director

Max Beauty Academy & Max Beauty Salon

May 2016 - Present (10 years 5 months)

Founded and scaled a licensed Arizona vocational academy from a home-based practice to a full retail salon and training business, owning strategy, revenue, hiring, and operations. Recruited and developed staff, authored training manuals and SOPs, and led consultative enrollment conversations.

CI

Patient Care Coordinator & Licensed Aesthetician

Cosmetic Surgery Institute

Jul 2007 - May 2016 (8 years 10 months)

Drove consultative sales of surgical and non-surgical aesthetic treatment plans, owning the patient journey from consultation to close and increasing per-patient revenue through bundled recommendations. Served as primary liaison for medical product vendors and built product and protocol training for clinical staff.

Education

Degrees, certifications, and relevant coursework

Grand Canyon University logoGU

Grand Canyon University

Graduate Certificate, Artificial Intelligence

Pursuing a Graduate Certificate in Artificial Intelligence with an expected completion in November 2026.

Grand Canyon University logoGU

Grand Canyon University

Bachelor of Science, Health Science

Completed a Bachelor of Science in Health Science in 2023.

SI

Skin and Makeup Institute

Licensed Aesthetician, Aesthetics

Completed training as a Licensed Aesthetician in 2005.

University of Phoenix logoUP

University of Phoenix

Associate of Science, Accounting

Completed an Associate of Science in Accounting in 2009.

Tech stack

Software and tools used professionally

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