Open to opportunities

Heather Craig

@heathercraig

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Aesthetic sales consultant driving device and product revenue through client education.

United States

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What I'm looking for

I seek client-focused roles in device or dermaceutical sales where I can train teams, drive B2B growth, and improve practice profitability.

I am an aesthetic sales consultant with over eleven years of experience selling lasers, microneedling devices, regenerative products, and clinical cosmetic modalities. I combine deep technical product knowledge with strong client-facing skills to drive revenue and educate medical and spa practices.

My work spans B2B sales, operations, and in-clinic patient liaison roles where I nurtured large lead volumes and consistently grew revenue—having supported practice revenues from $1.2M to $5.8M in a single year and meeting substantial daily and monthly sales goals.

I excel at prospecting, cold calling, CRM-driven lead management (HubSpot, NexTech, Symplast, Zenoti, SpaSoft), product demonstrations, and training staff and providers on device use and dermaceutical protocols. I also bring operational strengths in inventory, event coordination, financing management, and team leadership.

I am passionate about building collaborative relationships with providers and teams to improve patient outcomes, optimize practice profitability, and scale sales through targeted marketing, data analysis, and practical clinical education.

Experience

Work history, roles, and key accomplishments

Current

Account Executive

Current

CM Health Systems

Dec 2024 - Present (1 year 2 months)

Prospect and engage West Coast medical practices for weight-loss products (semaglutide, tirzepatide) and peptides, securing wholesale accounts with telehealth, pharmacies, and hospitals to grow revenue and patient treatment pathways.

B2B Sales Cold Calling Lead Generation Territory Management Account Development

Current

Sales Representative

Current

Platinum Biologics

Oct 2024 - Present (1 year 4 months)

Prospect and sell regenerative medicine products (exosomes, stem cells, peptides) to U.S. medical practices including med spas, dermatology and surgical clinics, improving clinical outcomes and practice margins.

Regenerative Medicine Sales Cold Calling Client Meetings Product Education B2B Sales CRM Relationship Management

Current

Device & Dermaceutical Rep

Current

DPDerm

Apr 2024 - Present (1 year 10 months)

Independently drove sales for the DP4 microneedling device and dermaceuticals across CA and the U.S., managing 800+ contacts and delivering product education, demos, and sales growth using HubSpot for lead tracking.

Microneedling Sales Product Demonstrations Territory Sales HubSpot Prospecting Cold Calling Account Management

Aesthetic Sales & Operations

Plastic Surgery Associates & Allegro Med Spa

Mar 2021 - Jan 2024 (2 years 10 months)

Managed patient liaison, lead nurture (~300 leads/month) and operations, growing revenue from $1.2M to $5.8M in the first year while educating patients on lasers, injectables, microneedling and body procedures.

Aesthetic Sales Lead Nurturing Patient Education Operations Management Inventory Data Analysis Event Planning

Cosmetologist & Aesthetician

Champagne Salon & Day Spa

Mar 2011 - Mar 2020 (9 years)

Provided cosmetology and advanced aesthetic services, managed a 20-person staff and inventory across four departments, and led salon events, marketing and membership programs to drive client retention and revenue.

Cosmetology Inventory Control Event Planning Social Media Marketing Customer Service

Aesthetic Sales Consultant

LaserAway

Dec 2015 - Dec 2019 (4 years)

Conducted consultations and sales across NorCal and SoCal, consistently meeting daily sales targets ($5k–$20k) and achieving monthly averages of $80k–$150k through lead follow-up, inventory management and team support.

Consultative Sales Inventory Management Travel Sales Lead Conversion Team Coordination Customer Service