Open to opportunities

margarida mesquita

@margaridamesquita

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Programmatic trader and AdOps specialist driving data-led campaign performance and ROI.

Portugal

Message

What I'm looking for

I seek a role in programmatic/ad ops or performance marketing where I can optimize campaigns, collaborate cross-functionally, and drive measurable ROI while growing my strategic responsibilities.

I am a programmatic trading and ad operations professional with a Master’s in Management focused on Strategic Marketing. I combine creative ideation with analytical rigor to design and optimize digital campaigns that expand brand presence and drive measurable results.

At Havas I manage and optimize programmatic campaigns across DSPs, applying data-driven targeting and A/B testing to consistently exceed client KPIs and improve CTR while maintaining cost efficiency.

Previously, I supported corporate account management at Altice Empresas, using CRM platforms to maintain accurate client data, deliver tailored presentations to senior stakeholders, and collaborate with cross-functional teams to align strategy and execution.

I hold certifications in DV360, Campaign Manager and HubSpot Email Marketing, and I am proficient with The Trade Desk, Adform, PubMatic and campaign reporting tools. I bring client-focused communication, strategic thinking and a relentless growth mindset to every role.

Experience

Work history, roles, and key accomplishments

Current

Programmatic Trader

Current

Havas

Mar 2023 - Present (2 years 7 months)

Managed and optimized programmatic campaigns across DSPs, exceeding client KPIs and increasing CTR by 1% through data-driven targeting and A/B testing while maintaining cost efficiency.

DV360 Campaign Manager The Trade Desk A B Testing KPI Tracking ROI Analysis Audience Targeting

Account Manager Trainee

Altice Empresas

Sep 2022 - Mar 2023 (6 months)

Supported corporate account management using CRM platforms, prepared tailored presentations for senior decision-makers, and collaborated cross-functionally to drive account initiatives and improve performance.

CRM ASAP SAPP RMCA)Client Relationship Management Presentation Skills Stakeholder Engagement Cross Functional Collaboration

English Tutor

Freelance

Mar 2020 - Dec 2021 (1 year 9 months)

Delivered tailored weekly lessons to middle and high school students, designing personalized learning plans that improved grades and speaking confidence.

Lesson planning Communication Coaching Performance Tracking English Language Instruction

Education

Degrees, certifications, and relevant coursework

Católica Lisbon School of Business and Economics

Master of Management, Strategic Marketing

2021 - 2023

Master of Management with specialization in Strategic Marketing completed at Católica Lisbon School of Business and Economics from September 2021 to January 2023.