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Elisabete Martins

@elisabetemartins

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Results-driven Senior Digital Account Manager who drives B2B/B2C growth through digital marketing strategy.

Portugal

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What I'm looking for

I’m looking for a role where I can lead digital and marketing initiatives, use market analysis and strategic planning to drive growth, and collaborate on launches and community programs—while continuing to develop my communication and creative skills.

I’m a dynamic, results-driven marketing professional with strong communication and leadership skills. From 2015 to 2024, I’ve focused on driving business growth through B2B and B2C marketing, strategic planning, market analysis, and successful product launches.

At Páginas Amarelas, SA, I worked across Digital Marketing, Website Management, Copywriting, and Community Management, while also taking on Customer Advisor responsibilities. I combine planning and organization with practical execution to support campaigns and community-facing initiatives.

My background also includes Advertising Consultant and Marketing & Trade Manager work, supporting advertising content for magazines, catalogs, and brochures. I’ve contributed to campaigns tied to fairs and exhibitions (Exponor) and tourist routes (Metro; Madeira Tourism), including Pestana Group, Ana Airports, and other editorial placements.

I strengthen my impact with focused certifications in Google Ads and Google Analytics (plus CAP) alongside copywriting and digital education programs. I’m highly motivated to keep developing professionally and creatively, using a solution-oriented, proactive approach to deliver measurable marketing outcomes.

Experience

Work history, roles, and key accomplishments

Senior Digital Account Manager

Páginas Amarelas, SA

Jan 2015 - Jan 2024 (9 years)

Managed digital accounts and supported B2B/B2C marketing through strategic planning, market analysis, and successful product launches. Also handled website management, copywriting, e-mail marketing, and community/customer engagement.

Digital Marketing Website Management Copywriting Community Management Customer Advisory Market Research Strategic Planning Market Analysis B2B Marketing B2C Marketing Product Launch Management Planning

Senior Digital Account Manager

Páginas Amarelas, S.A.

Jan 2015 - Jan 2024 (9 years)

Managed digital accounts and supported B2B and B2C marketing efforts, including strategic planning and market analysis, with experience launching new products.

B2B Marketing B2C Marketing Strategic Planning Market Analysis Digital Marketing Website Management Copywriting

Marketing & Trade Manager

Marcage Market Solutions, S.A.

Jan 2014 - Jan 2015 (1 year)

Led marketing and trade activities, including market research, planning and organization, and product launch management.

Market Research Trading Launch Management Planning Email Marketing

Marketing & Trade Manager

Marcage Market Solutions, SA

Jan 2014 - Jan 2015 (1 year)

Supported marketing and trade activities, including market research, trading, and product launch and management planning.

Marketing Management International Marketing Trading Market Research Launch Management Planning

Marketing Advertising Consultant

Editorial MIC

Jan 2015 - Present (11 years 7 months)

Worked as a Marketing Advertising Consultant at Editorial MIC, supporting advertising content for print and promotional materials.

Marketing Copywriting

Internship in Journalism

Channel AXN Portugal

Completed an internship in journalism at Channel AXN Portugal.

Journalism

Education

Degrees, certifications, and relevant coursework

Roberto Cortez - MKT Digital Agency

Digital Acceleration Program, Digital Marketing

2020 -

Completed the Digital Acceleration Program with Roberto Cortez - MKT Digital Agency in 2020.

EDIT. - Disruptive Digital Education

Copywriting Bootcamp, Copywriting

2017 -

Completed a Copywriting bootcamp in 2017 as part of EDIT. - Disruptive Digital Education.

EDIT.

Copywriting bootcamp, Copywriting

2017 -

Completed a copywriting bootcamp through EDIT. Focused on copywriting development and collaborative team learning.

IPAM - Instituto Português de Administração

Master, Marketing Management

2011 -

Completed a Master program focused on marketing management at IPAM. Also earned the Pedagogical Aptitude Certiﬁcate (CAP).

IPAM - Instituto Português de Administração Marketing

Marketing Manager Master, Marketing

2011 -

Completed a Marketing Manager Master at IPAM in 2011.

Vegas Communication Sciences

Specialization in Journalism, Journalism

2010 -

Completed specialization in Journalism in 2010 at Vegas Communication Sciences.

Universidade Fernando Pessoa

Journalism

2010 -

Completed a thesis titled "Information or Sensation - Comparative case study of RTP and TVI newscasts". Completed an internship in journalism at Channel AXN Portugal.

Universidade Fernando Pessoa

Thesis, Journalism

2010 -

Activities and societies: Internship in Journalism - Channel AXN Portugal

Completed a thesis titled "Information or Sensation - Comparative case study of RTP and TVI newscasts" and an internship in journalism on Channel AXN Portugal.