Marc Riesenberg

Leading the transformation of marketing reporting and insights to drive increased efficiency and outcomes. Working with stakeholders to align on metrics that matter, develop a single source of truth, actionable insights, marketing mix modeling, and automation.

Bringing together customer data from around the organization to drive better business outcomes (lower churn, increase growth).

Managed customer experience programs at Equinix, focusing on improving customer satisfaction and loyalty.

Built out and led F5's Customer Experience practice as part of the organization's digital transformation efforts. Bringing human-centered design, research strategies, and systems thinking to this new practice. Added new CX-focused instrumentation to the business (such as NPS, CES, and digital body language), reducing friction, increasing loyalty, decreasing churn, and increasing customer lifetime

Part of the advisory board for Rutgers' Customer Experience program, offering direction on curriculum development and marketing opportunities.

Part of the advisory board for Rutger's Customer Experience program, offering direction on curriculum development and marketing opportunities.

Directed marketing efforts at Coding With Kids, a company providing coding education for children.

• Developed the customer experience KPIs for the organization, working closely with department leaders to incorporate customer-focused experience design practices.
• Led the creation of customer journey maps.
• Led User Experience (UX) design for Bridgepoint's internal and external digital interfaces.
• Solved CX problems in a way that benefits the customer and the organization, driving efficienc

• Ensured the integration of all major marketing initiatives providing increased brand exposure, web traffic, and team cohesiveness.
• Directly managed the Social Media, Direct Marketing, and Display Advertising teams.
• Worked with channel managers and partner to develop individual media plans and determine effectiveness of each campaign.
• Re-shaped the marketing KPIs to provide greater focus,

• Built the initial brand strategy for Bridgepoint Education and each of its subsidiaries. Led re-branding efforts for Bridgepoint, Ashford University, and University of the Rockies.
• Developed the communications strategy for every major initiative across five brands.
• Used analytics data to help drive design decisions and deliver maximum effectiveness to business KPIs. Multi-variant testing hel

Road Runner Sports is a retailer for running (and walking and hiking) shoes, apparel, and accessories. Starting out as a mail-order catalog business, RRS has moved into eCommerce and retail, with 38 locations across the United States.

Originally brought on as a web designer, my initial role was to refresh the design of RRS's first eCommerce site. From there I helped manage the transition to a new

Bachelor of Arts in Psychology from Ashford University.