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Patrick Bryant

@patrickbryant1

Customer analytics leader at AppDynamics by Cisco who identified a $20 million AppDynamics Cloud opportunity.

At AppDynamics by Cisco, I developed go-to-market insights for the AppDynamics Cloud launch, identifying a $20 million opportunity across existing accounts and prospective customers. I also created a customer fitness score model using install data and cloud propensity scoring.

Across roles at Indeed, Inc., Favor Delivery, T3, Abercrombie & Fitch, Bath & Body Works, and Progressive Insurance, I used customer insights and analytics to inform marketing, product, and business decisions. My work included A/B testing, segmentation, dashboards, and analysis of customer retention and acquisition.

Experience

Work history, roles, and key accomplishments

Current

Leader, Customer Insights / Marketing Analytics / Product Analytics

Current

AppDynamics by Cisco

Jan 2021 - Present (5 years 10 months)

Partnered with eStaff to establish KPIs and develop actionable insights. Developed go-to-market insights identifying a $20 million opportunity for the AppDynamics Cloud product launch and created a customer fitness score model.

KPIs Go To Market Strategy Customer Segmentation Data Analysis Product Analytics

Marketing Analytics Manager

Indeed, Inc.

Jan 2019 - Jan 2021 (2 years)

Conducted A/B tests to understand levers of customer retention and reactivation. Developed dashboards for leadership and performed adhoc analysis using SQL and proprietary coding language (IQL).

A B Testing SQL Data Warehouse Dashboard Development Customer Retention

Senior CRM Analytics Manager

Favor Delivery

Jan 2018 - Jan 2019 (1 year)

Provided insights into customer and runner performance by developing dashboards in Looker. Managed the monthly promotions budget and performed analysis to optimize supply and demand balance.

Looker CRM Analytics Promotions Management Data Analysis Supply Demand Planning

Business Intelligence Manager

Jan 2017 - Jan 2018 (1 year)

Delivered executive-ready analytics reports and strategic POVs for clients. Performed complex ad hoc analysis using SQL and Snowflake, and planned A/B and multivariate tests to optimize conversion.

SQL Snowflake Business Intelligence A B Testing Multivariate Testing Data Analysis

Analytics Manager

Abercrombie & Fitch

Jan 2013 - Jan 2017 (4 years)

Managed the customer data platform to influence marketing campaigns. Developed digital marketing campaigns, performed A/B testing, and applied modeling techniques to understand customer performance.

Customer Data Platforms A B Testing Segmentation Modeling Digital Marketing

Segmentation Analyst

Bath & Body Works

Jan 2011 - Jan 2013 (2 years)

Managed the marketable customer email list by implementing segmentation strategy using SAS. Developed product affinity groups and measured campaign tests and website redesigns.

SAS Segmentation Email Marketing Data Analysis Campaign Measurement

Senior Data Analyst

Progressive Insurance

Jan 2001 - Jan 2011 (10 years)

Performed A/B testing to identify appropriate campaigns. Implemented comparison rating engines and performed regression and decision tree analysis to identify acquisition and retention opportunities.

A B Testing regression analysis Decision Trees Data Analysis Forecasting