Marco Rubbera
@marcorubbera
Bilingual Marketing Services Manager combining CRM, analytics and UX to drive acquisition and retention.
United KingdomWhat I'm looking for
I am a bilingual (English–Italian) Marketing Services Manager with 15+ years’ experience in the global gaming and betting industry, blending marketing strategy with technical expertise in CRM, SQL and UX optimisation to deliver measurable acquisition and retention results. I have led multi-channel sportsbook and casino campaigns, managed partner onboarding and migrations, and contributed to the design of a next-generation CRM tool that improved promotional performance and client outcomes.
I excel at stakeholder management, bridging commercial and technical teams, and delivering analytical reporting and market forecasts that inform profitable decision-making. I have managed teams, owned CMS and UX priorities across betting sites, and provided consultancy and hands-on execution to ensure clients meet active customer and revenue goals across multiple jurisdictions.
Experience
Work history, roles, and key accomplishments
Provided strategic consultancy and led ideation and feature definition for a next-generation CRM used by global sportsbook and casino operators; managed client migrations, end-to-end campaign delivery and partner relationships to meet active customer and revenue goals.
Marketing Executive
FSB Technology
Jan 2019 - Jan 2022 (3 years)
Created and executed sportsbook and casino marketing campaigns that met customer and revenue targets; optimized SQL queries for promotional reporting and coordinated integrations with third-party partners.
Customer Service & Marketing Exec
FSB Technology
Jan 2018 - Jan 2019 (1 year)
Launched and managed the GoWager product across desktop and mobile, set up email campaigns using Sendinblue, and resolved partner technical issues to reduce escalations.
Team Leader - Support Services
PokerStars & Full Tilt
Jan 2016 - Jan 2018 (2 years)
Led and coached a 16-person technical support team, managed incident workflows with JIRA/Confluence, and coordinated launches and internal support processes to improve issue resolution.
Support Services Technical Specialist
PokerStars & Full Tilt
Jan 2015 - Jan 2016 (1 year)
Managed technical queries and bug reports across platforms, coordinated with developers on fixes, and supervised technical aspects of mobile app launches and testing.
Junior Technical Specialist
PokerStars & Full Tilt
Jan 2011 - Jan 2015 (4 years)
Provided front-line technical and account support for players, handled security and age verification checks, and mentored new staff to maintain service quality.
Education
Degrees, certifications, and relevant coursework
University of Siena
Bachelor of Science, Political Sciences and International Relations
Completed a Bachelor of Science in Political Sciences and International Relations focusing on political systems and international affairs.
Diploma in Technical and Commercial Accounting
Diploma, Accounting
Obtained a technical and commercial accounting diploma covering accounting principles and commercial finance practices.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Job categories
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