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Marco Rubbera

@marcorubbera

Bilingual Marketing Services Manager combining CRM, analytics and UX to drive acquisition and retention.

United Kingdom
Message

What I'm looking for

I’m seeking a senior marketing role where I can lead CRM-driven acquisition and retention, bridge technical and commercial teams, and drive measurable growth across global markets.

I am a bilingual (English–Italian) Marketing Services Manager with 15+ years’ experience in the global gaming and betting industry, blending marketing strategy with technical expertise in CRM, SQL and UX optimisation to deliver measurable acquisition and retention results. I have led multi-channel sportsbook and casino campaigns, managed partner onboarding and migrations, and contributed to the design of a next-generation CRM tool that improved promotional performance and client outcomes.

I excel at stakeholder management, bridging commercial and technical teams, and delivering analytical reporting and market forecasts that inform profitable decision-making. I have managed teams, owned CMS and UX priorities across betting sites, and provided consultancy and hands-on execution to ensure clients meet active customer and revenue goals across multiple jurisdictions.

Experience

Work history, roles, and key accomplishments

EveryMatrix logoEV
Current

Marketing Services Manager

Jan 2022 - Present (3 years 9 months)

Provided strategic consultancy and led ideation and feature definition for a next-generation CRM used by global sportsbook and casino operators; managed client migrations, end-to-end campaign delivery and partner relationships to meet active customer and revenue goals.

FT

Marketing Executive

FSB Technology

Jan 2019 - Jan 2022 (3 years)

Created and executed sportsbook and casino marketing campaigns that met customer and revenue targets; optimized SQL queries for promotional reporting and coordinated integrations with third-party partners.

Education

Degrees, certifications, and relevant coursework

University of Siena logoUS

University of Siena

Bachelor of Science, Political Sciences and International Relations

Completed a Bachelor of Science in Political Sciences and International Relations focusing on political systems and international affairs.

DA

Diploma in Technical and Commercial Accounting

Diploma, Accounting

Obtained a technical and commercial accounting diploma covering accounting principles and commercial finance practices.

Tech stack

Software and tools used professionally

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Marco Rubbera - Marketing Services Manager - EveryMatrix | Himalayas