Elisabetta Bucciarelli

Led promotional and retention strategies for Turkey, Portugal, and New Zealand markets, developing bespoke campaigns tailored to player behaviors and licensing environments. Drove revenue uplift through segmented engagement plans and bonus optimization, coordinating cross-functional CRM delivery across different time zones and compliance requirements.

Provided extensive market experience across LATAM, Turkey, Portugal, Canada, and Curaçao-licensed platforms, delivering CRM consultancy and bonus design for various clients. Guided market entry and acquisition strategies for global iGaming startups and optimized CRM tools including EveryMatrix and BetConstruct.

Managed comprehensive CRM and promotional campaigns for UK and international retail venues, implementing Customer.io automation workflows for improved engagement. Leveraged Adobe Campaign and Power BI for segmentation and KPI reporting, streamlining acquisition and retention journeys to reduce churn and boost LTV.

Owned CRM strategy for multiple Real Money Casino & Sportsbook brands, developing country-specific engagement plans for regulated North American and European markets. Introduced Customer.io-based lifecycle flows for high-value players and delivered compliance-safe promotional campaigns based on segmentation and ROI metrics.

Delivered CRM campaigns for African and international markets, utilizing Optimove, Xtremepush, and Customer.io for lifecycle-based engagement. Localized promotions across various regulatory and cultural contexts to maximize impact.

Promoted to Senior Programme Analyst, advised CIOs & IT Executives in finance, public sector, and utilities. Built enterprise-level CRM systems to increase client retention and ran executive briefings and loyalty programme strategies for major financial institutions.

Currently pursuing an International Certification in Digital Marketing at Escils. This ongoing program focuses on advanced digital marketing strategies and techniques.

Obtained a Professional Certificate in Marketing from the Chartered Institute of Marketing (CIM). The program covered key marketing principles and practices.

Completed a Degree in Interpretation & Translation at the University of Interpreters and Translators, Milan. This program provided comprehensive training in linguistic and translation skills.