Looking for a job

D Ben

@dben

Message

Marketing Director at Marketprofix who delivered 95% revenue growth through CRM, retention, and lifecycle marketing.

Israel

Message

At Marketprofix, I lead marketing strategy across casino and sportsbook brands, aligning CRM, retention, and lifecycle activity with commercial objectives. I manage a remote team of nine and delivered 95% revenue growth, a 69% retention improvement, and 72% growth in deposits per player.

At Shake Media, I oversaw internal marketing across 11 casino brands, including monthly revenue performance and commercial reporting. I directed CRM, promotions, and lifecycle marketing initiatives and supervised overseas customer support and marketing teams.

At CG Solutions, I managed CRM and marketing across 30 casino brands and led a team of 15 marketing professionals. I directed product marketing and promotional planning, contributing to a 60% increase in deposits and a 34% increase in First Time Depositors.

Earlier, I planned CRM strategy for casino and lottery launches at Pariplay Ltd. and led marketing and promotional strategy at Ladbrokes Israel, including CRM campaigns across email and SMS. I also developed marketing funnels and performance analysis at Antidote Health.

Experience

Work history, roles, and key accomplishments

Current

Marketing Director

Current

Marketprofix

Jul 2023 - Present (3 years 3 months)

Lead internal marketing strategy across casino and sportsbook brands, aligning CRM, retention, and lifecycle activity with commercial objectives. Manage a remote CRM and marketing team of 9 specialists and own customer segmentation, journeys, promotions, and behavioural campaigns.

CRM Retention Lifecycle Marketing Customer Segmentation Behavioural Campaigns Promotion KPI Management Team Leadership Strategic Reporting

Chief Marketing Officer

Shake Media

Mar 2021 - Nov 2023 (2 years 8 months)

Oversaw internal marketing across 11 casino brands, with responsibility for monthly revenue performance and commercial reporting. Directed CRM, promotions, and lifecycle marketing initiatives across a multi-brand environment.

Revenue Management Team Supervision CRM Promotion Lifecycle Marketing Multi Brand Marketing

Marketing Manager

Antidote Health

Jun 2021 - May 2022 (11 months)

Developed marketing funnels, reporting frameworks, and performance analysis to support commercial optimisation. Trained the in-house marketing department and analysed customer journeys and pricing strategies.

Marketing funnels Reporting Performance Analysis Customer Journey Analytics Pricing Strategy Training

Head of Internal Marketing

CG Solutions

Mar 2018 - Feb 2021 (2 years 11 months)

Managed CRM and marketing across 30 casino brands and led a team of 15 marketing professionals. Coordinated priorities across multiple brands and monitored NGR, retention, and player-value KPIs to drive commercial decisions.

CRM Marketing Management Team Leadership KPI Monitoring NGR Retention Player Value Promotional Planning

CRM Manager

Pariplay Ltd.

Apr 2016 - Sep 2017 (1 year 5 months)

Planned CRM strategy for new casino and lottery launches. Managed promotions, retention, and customer lifecycle campaigns while monitoring KPIs and competitor activity.

CRM Strategy Promotion Retention Lifecycle Campaigns KPI Monitoring Competitive Analysis

Head of Poker Marketing

Ladbrokes Israel

May 2013 - Dec 2015 (2 years 7 months)

Managed monthly marketing and promotional strategy and led CRM campaigns across email and SMS to improve engagement and retention. Produced financial and performance reports for management.

Marketing Strategy Promotion CRM Campaigns Email Marketing SMS Marketing Financial Reporting performance reporting